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Positive nutrition

Everyone deserves access to good food. We're growing our business by making healthier and plant-based foods accessible to all. And we’re using our voice to create a more sustainable food system.

Find out about the actions we're taking to deliver our positive nutrition goals.

An illustration of a man cooking with a frying pan and a woman eating an apple

Our nutrition philosophy & approach

Everyone should be able to enjoy a nutritious diet. To make this happen, we’re aspiring to build a more sustainable food system that is better for people and the planet. Our brands are at the heart of our approach, inspiring people to adopt better diets without compromising on taste and enjoyment. From global brands like Knorr and Hellmann’s to local favourites like Horlicks, Kissan, Brooke Bond and Bru – our brands offer a wide range of tasty, affordable and accessible foods and beverages. We’re continuously improving the nutritional profile of our products and communicating transparently with consumers, partners and decision-makers. We know a multistakeholder approach is needed to achieve our ambitions and we’re working with partners to deliver positive change.

At Unilever, we have set ourselves clear goals and priorities as outlined in our Positive Nutrition Action Plan (PDF 272.18 KB). These are informed by the latest scientific consensus and international dietary guidelines, upheld by our leadership, and monitored by our governance processes.

Strong governance systems and clear lines of accountability ensure we meet our high standards. We rely on our global network of experts in nutrition and health to guide us in our decision-making and also on a clear governance structure (PDF 58.33 KB) to achieve the ambitions in our Positive Nutrition Action Plan.

Unilever Annual Report and Accounts 2024 (PDF 16.16 MB)

HUL Annual report 2024-25 (PDF 27.97 MB)

Our work to improve the nutritional quality of our products, which began over 20 years ago, is led by science, informed by our experience and expertise, and shaped by our standards. By investing in improvement and innovation, we make our products nutritionally better and continue to meet people’s expectations for delicious foods and beverages. Read more about Unilever’s nutrition journey (PDF 9.53 MB).

Building sustainable food systems

Our current food system leaves about a billion people undernourished or hungry, while over 2 billion are overweight or obeseFood systems generate over a third of greenhouse gas emissions, and a third of all food is lost or wasted. We envisage a world where everyone has access to enough nutritious food without detrimental effects on the environment. We want to help build sustainable food systems – founded on value chains that ensure food and nutrition security while respecting our planet’s boundaries – and recognise that we must work with consumers, partners and regulators to achieve this. As one of the world’s largest food businesses, our activities extend across the whole food production value chain, and we seek to identify where we can have the greatest impact.

What is a sustainable diet?

A sustainable diet is an eating pattern that is good for people and the planet. According to the Food and Agriculture Organisation of the United Nations (FAO), a sustainable diet is one that has low environmental impacts, contributes to food and nutrition security, and promotes healthy lives for both present and future generations.

In 2019, the EAT-Lancet Commission published a report linking diet, human health and environmental sustainability. They introduced the ‘planetary health diet’, which emphasises the need for a substantial shift towards consuming more fruits, vegetables, nuts and legumes, while reducing the intake of red meat and sugar to improve health and environmental outcomes.

visual of the EAT-Lancet planetary health diet plate

We define a sustainable diet as one that consists of:

  • A diverse range of vegetables, fruits, beans, other pulses, nuts and wholegrain foods.
  • A varied choice of protein-containing foods, specifically more plant sources of protein and less of those derived from animals, acknowledging that there may be regional differences.
  • Sustainably sourced and produced foods, including both fresh and processed products.
  • Nutritionally balanced foods that provide sufficient vitamins, minerals, protein, unsaturated fats and fibre, as well as a limited intake of saturated fat, sugar and salt.
  • The right number of calories to meet a person’s energy needs while avoiding overconsumption.
  • Culturally acceptable foods that are available, accessible and affordable.

As our diets are made up of multiple meals, snacks, treats and beverages, it’s important to look at how much food is eaten as well as what food is eaten. Nutritional quality, portion size and frequency of consumption must all be considered when adopting sustainable diets.

The role of food processing

Almost all food and drink undergo some form of processing before being ready to consume. For example, we cook ingredients and process food to make them tasty and safe to eat. Processing can help make food safe for storage, reduce food waste, and boost essential nutrients through fortification. It can also mean it is more convenient, affordable and widely available.

We use quality ingredients from nature and apply our scientific knowledge and technological skills to craft foods that are delicious, nutritious and convenient. The process of making food at home and in a factory can be quite similar; the difference is mainly in the scale of production and equipment used. Processed foods are the result of human ingenuity and nutritional innovation.

Helping everyone access sustainable diets

We believe adopting sustainable diets is an important part of creating a better food system. Our brands are well positioned to help consumers embrace sustainable diets. The vast majority of servings we provide are from products that are used during meal preparation to enhance taste and texture, such as bouillons, dressings and condiments.

Guided by leading-edge science, we enhance the nutritional quality of our product portfolio through innovation and reformulation. From topics like plant-based foods, gut microbiome, behaviour change and personalised nutrition, we stay on top of the latest scientific evidence. We share our findings (PDF 351.81 KB) through peer-reviewed publications and presentations at scientific conferences.

Additionally, peer reviewed publications from Hindustan Unilever Limited from 2020 onwards in the area of prevalence of micronutrient deficiencies, efficacy of diabetes nutritional supplements on blood sugar management and gut health can be found here. (PDF 139.02 KB)

Our work is recognised by peers and benchmarking organisations, for example:

  • The Global Access to Nutrition Index (ATNI) assesses how the world’s largest food and beverage manufacturers contribute to addressing all forms of malnutrition. Its latest India spotlight index ranked HUL second in 2023.

Science-backed guidelines and positions

Our approach to promoting healthier diets is based on the latest scientific understanding of the role of nutrition for good health and wellbeing. Science and dietary guidance underpin Unilever’s Nutrition Standards, two internally developed sets of standards that guide our portfolio improvement:

  • Unilever’s Science-based Nutrition Criteria (USNC) (PDF 668.82 KB) (Opens in a pop-up window ) are our standards for nutrients to limit that guide the nutritional quality of our products to healthier options. They consist of product-specific criteria with thresholds for calories, salt, sugar and saturated fat. Unilever modelled this criteria against dietary surveys in five markets (Brazil, China, France, the UK and the US). Results showed that if all the foods eaten by participants in these studies met the criteria, consumption of calories, salt, saturated fat and sugars would be reduced by up to 30%, coming closer to the WHO guidelines for maximum daily intake.
  • To increase the amount of positive ingredients and nutrients in our products, we’ve created our Positive Nutrition Standards (PNS) (PDF 506.51 KB) (Opens in a pop-up window ). These are the ingredients and nutrients that people are encouraged to consume more of. Our research shows (Opens in a pop-up window ) that these standards can help consumers increase their intake of positive nutrients and ingredients. Micronutrient fortification is part of this to address nutritional needs in a cost-effective way. Micronutrient deficiencies vary across the world, so we’re careful to fortify the right products in the right markets for the consumers who need them. At Unilever, we exceeded our goal to provide more than 200 billion servings with at least one of the five key micronutrients – vitamin A, vitamin D, iodine, iron and zinc – by 2022, ultimately delivering 236 billion servings globally.

Read about the goals we’ve set against these standards and how we apply them to our products.

Setting a new benchmark in nutrition transparency

In 2022, Unilever was the first global food company to publicly disclose on the performance of our product portfolio against six externally endorsed Nutrient Profiling Models (PDF 231 KB), and we continue to disclose our portfolio annually. We’re going further and advocating for industry-wide standard Nutrient Profiling Model(s) that every food company can use.

All our standards, positions, policies and goals related to nutrition are applicable globally to every brand in our Foods and Ice Cream business groups, unless a local regulation is stricter.

Transparent communication is key

We know consumers need clear and easy-to-understand nutritional information about a product so they can make an informed decision about their meal, snack, treat or beverage. We aim to provide transparent, fact-based nutrition information on our packaging. We apply Unilever’s advertising and marketing principles to develop clear and responsible communications about food and beverages, including those for children. All our nutrition and health claims are supported by scientific evidence and meet set criteria (PDF 83.87 KB) to ensure that consumers receive relevant, concise and meaningful information.

Improving our offering for healthier diets

We continue to improve the nutritional quality of our products to support the shift to better diets.

We believe in a food system that helps consumers to choose healthier and more sustainable diets and eating patterns that are good for people and the planet. Unilever’s biggest global brands – such as Knorr, Hellmann’s and Wall’s – offer holistically superior products that aim to satisfy consumers’ preferences on taste, health and ingredients, as well as sustainability. Many of our products have nutritious ingredients that can help provide micronutrients, protein, fibre or essential fatty acids that people need as part of a balanced diet.

We’re continuously innovating to improve nutritional quality across our brands, maximising positive nutrients and reducing nutrients to limit. For decades, we’ve been investing in improving the nutritional quality of our products through innovation and reformulation, as well as portfolio adjustments. We drive this work through our internal guidelines and strategy, regularly reviewing and improving our approach. Over time, we’ve learned to focus on products that are consumed frequently and in high volumes to have the greatest impact on consumers’ diets – all the while ensuring we keep the same great taste.

Our Goals and Progress:

  • 85% of our portfolio to meet Unilever’s Science-based Nutrition Criteria by 2028

    92%progress in 2024 across HUL’s Foods & Ice Cream portfolio

  • Double the number of products sold that deliver positive nutrition by 2025

    By end of 2022, prior to the divestment of Annapurna & Captain Cook, 43% of HUL’s Foods portfolio was in line with our Positive Nutrition Standards. HUL will continue to drive the growth agenda as given by our strategic priorities and portfolio choices and remain committed to increasing the number of products sold that deliver positive nutrition.

  • 95% of packaged ice cream to contain no more than 22 grams of total sugar per serving by 2025

    100%progress in 2024 across HUL’s Ice Cream portfolio

  • 95% of packaged ice cream to contain no more than 250 calories per serving by 2025

    100%progress in 2024 across HUL’s Ice Cream portfolio

  • 80% of our global beverage[a] portfolio to contain a maximum of 5 grams of total sugar per 100ml by 2025

    76%Our progress in 2024

    [a] Includes all sweetened tea and herbal based beverages.

Here are some examples of products we’ve delivered in 2024-2025:

Three boxes of Pukka Herbal Infusions

Pukka herbal infusions

Pukka is a range of Herbal infusions launched in India. Each blend uses carefully selected herbs deeply rooted in ancient Ayurveda wisdom with proof of modern science. These blends are naturally caffeine-free with no added flavors. The vibrant, eco-friendly packaging reflects Pukka's dedication to sustainability.

Pack shots of Lipton Flavoured Green Tea in three varieties: Raspberry-Mint, Lemongrass-Ginger, and Spearmint.

Lipton Flavoured Green Tea

Lipton has introduced three new green tea variants: Raspberry-Mint, Lemongrass-Ginger, and Spearmint. The first two offer a refreshing, flavourful twist, while Spearmint blends premium Darjeeling green tea with real Spearmint, Ginseng, and Lemongrass. With a variety of flavourful blends, Lipton makes it easier for consumers to embrace a refreshing and healthy lifestyle.

Advertisement for Bru Cold Coffee

Bru Cold Coffee

Bru cold coffee brings out a refreshing coffee indulgence, perfect for the hustlers and dreamers who love their coffee chilled and on-the-go! Bru Cold Coffee Cans are available in 3 delicious flavours: Classic, Hazelnut and Caramel.

A box of Horlicks Strength Plus

Horlicks Strength Plus

Horlicks Strength Plus is uniquely tailored to meet the nutritional needs of India’s rapidly growing aging population. It is scientifically designed with high-quality and easy to digest protein (8g per serve), essential nutrients to support bone health like calcium, magnesium, vitamin D and K, prebiotic fibre, and powered with essential amino acid leucine to effectively support muscle, bone and gut health.

A pack shot of Horlicks Diabetes Plus Chocolate.

Horlicks Diabetes Plus (Chocolate)

Horlicks Diabetes Plus (Chocolate) was introduced in India and meets both the Unilever's Science based Nutrition Criteria and Positive Nutrition Standards. It is a nutritional beverage for diabetics and at-risk individuals who have just begun their diabetes journey. This nutritional supplement contains no added sugar and has a low glycaemic index. It contains 16 vital nutrients and is also high in protein (20%) and prebiotic fibres (22%).

Box of boost milkshake

Boost Milkshake

Boost Milkshake offers delicious and nutritious options for kids and teenagers on the go. The Boost milkshake is a nourishing beverage packed with protein and energy-releasing, stamina-supporting nutrients. It's designed to help keep kids active and energised, making it a perfect choice for a quick, tasty pick-me-up anytime, anywhere.

Box of Horlicks milkshake

Horlicks Milkshake

Horlicks Milkshake comes in two exciting flavors: Kesar Badam and Chocolate. These flavours make it a popular choice among kids and teenagers, providing a quick energy boost to help quench thirst and beat the heat.

Pack shots of Hellmann's flavoured mayonnaise in three varieties: Cheezy Jalapeno Burst, Smoky Tandoori and Roasted Garlic.

Hellmann’s flavoured mayonnaise

Hellmann’s launched three new variants of flavoured mayonnaise, which meets both Unilever’s Science based Nutrition Criteria (USNC) and Positive Nutrition Standards (PNS). Hellmann’s mayonnaise is a source of good fats and is made with soyabean oil fortified with essential vitamins - A and D. It comes in three different flavours such as Cheezy Jalapeno Burst, Smoky Tandoori and Roasted Garlic.

Jars of Kissan Fables in three flavours: Blueberry & The Beast, Little Red Strawberry and Apricot in Wonderland.

Kissan Fruit Fables

Kissan Fruit Fables is a 100% fruit-based spread range launched in India and meets the Positive Nutrition Standards. The range includes three variants: Blueberry & The Beast, Little Red Strawberry and Apricot in Wonderland. All are made from more than a kilogram of fruits per jar, featuring strawberries and mulberries from Mahabaleshwar, apricots from Greece and blueberries from Canada.

Working in partnership

We know a collective shift to more sustainable diets requires the efforts of multiple stakeholders. We work with others to innovate and build solutions to the nutrition challenges our consumers face. We also collaborate with various organisations to advocate for science-backed improvements.

Examples of our engagement include:

An indian family posing while holding a plate of food

Swasthya Ki Baat

At Hindustan Unilever Limited, we have been running ‘Swasthya ki Baat’ a robust health and nutrition programme in collaboration with the State Governments of Bihar, Uttar Pradesh, Gujarat, and West Bengal for expecting mothers. It raises awareness about the importance of iron and protein for mothers and children through interpersonal, community and digital interventions.

A woman carrying a baby while showing trees

Prabhat Nutrition Programme

Prabhat is our community development initiative aiming to create sustainable and inclusive communities. It leverages HUL’s scale for good, contributing to a fairer, more socially and environmentally inclusive world. Over the past decade, Prabhat has positively impacted ~11 million lives across 12 States and 2 Union Territories. Aligning with the National Nutrition Mission, Prabhat’s nutrition programme focuses on improving the health and nutritional status of women of reproductive age, pregnant and lactating women, adolescent girls, and children under five.

Graphic illustration of ARUMDA

Vidyavritti TIFR Project

We are one of the funding partners for ARUMDA (Advanced Research Unit on Metabolism, Development & Aging) which is conceived by TIFR (Tata Institute of Fundamental Research) with a mission to bring together basic biologists and clinical researchers to provide solutions to tackle malnutrition.

ARUMDA provides advanced research on nutrition and metabolism during development and aging.

A woman in a tea farm picking tea leaf

Healthy diets for tea communities (PDF 1.38 MB)

Together with Global Alliance for Improved Nutrition (GAIN) and Ethical Tea Partnership (ETP), we implemented a programme addressing hygiene and nutrition issues through education and improved access. The initiative reached over 4,50,000 workers and family members on tea estates we source from in Assam, India and resulted in 40% more households consuming nutrient-dense vegetables. Read more about the hygiene and nutrition initiative.

Access to nutrition and healthy diets for everyone

Through our portfolio of brands, we’re helping people to choose healthier diets.

Helping more people enjoy healthier diets

We want to increase access to nutritious, affordable and tasty food. This means making our foods and beverages nutritionally better (Opens in a pop-up window ), inspiring people to cook more nutritiously, encouraging better food choices, and focusing on how we price and distribute our products.

Providing access to healthy foods

To help make good nutrition available to all, we provide our products across a range of recommended resale prices and package sizes. We take this further by using innovative distribution channels to help even more people access the nutrition they need.

We focus on:

Our ASPIRE framework provides a guide for inclusive distribution models (PDF 450.64 KB) (Opens in a pop-up window ) targeting hard-to-reach populations.

Over 2 lakh women in our Shakti network, are ambassadors of good nutrition in their villages. They are equipped with the training and resources to engage with communities on good nutritional practices for women and children.

Promoting healthy diets through recipe inspiration

Through our healthy eating campaigns and programmes, as well as our recipe inspiration and suggestions, we aim to change attitudes and promote eating patterns that help people shift to better diets. We regularly update a repository of recipes, all based on our Healthy Recipe Framework, (PDF 221.54 KB) (Opens in a pop-up window ) providing delicious meal inspiration.

Activating healthier choices with Hellmann’s and Kissan

At HUL, we’re committed to making healthier eating both accessible and enjoyable. Our Foods brands—Hellmann’s Mayonnaise and Kissan Peanut Butter—are actively championing nutritious, delicious recipes that align with Unilever’s Healthy Recipe Framework.

Hellmann’s: elevating burgers with a nutritious twist

In 2024, Hellmann’s partnered with Social, a popular burger chain, to launch limited-edition ‘Mood Burgers’—a creative campaign that brought nutrition and indulgence together during the cricket season. Each of the three burgers was carefully crafted to meet Unilever’s nutrition standards, featuring ingredients like avocado, beetroot, chickpeas, and eggs, paired with Hellmann’s Real Mayonnaise.

  • Eyes on the prize burger – for sustained energy
  • Get charged up burger – for high-adrenaline match moments
  • Drop the jitter burger – for calming those game-day nerves

These burgers were available across 53 outlets and major delivery platforms, with packaging that highlighted the nutritional benefits of key ingredients—making it easier for consumers to make informed, healthier choices.

Hellmann's three variations of Mood burgers

Additionally, through our social media campaigns where recipes are actively broadcasted, we also empower influencers and food creators through training on Unilever’s Healthy Recipe Framework, ensuring every branded collaboration reflects our commitment to consuming food responsibly and mindfully.

Portion sizes

Healthier diets are not just about what we eat, but also how much we eat. Portions have tended to increase in size over many years – a global phenomenon that has led to ‘portion distortion’ or the normalising of unnecessarily larger portions. In addition to improving our products, we also help people understand what an appropriate portion size looks like, enabling them to make informed choices.

  • We ensure that our marketing and point-of-sale communications encourage appropriate portion sizes. We aim to demonstrate what a reasonable serving looks like as part of a healthy diet, considering the setting and intended consumer.
  • We provide key information on pack, adhere to regulations in line with our nutrition labelling position (PDF 91.85 KB) and comply with local labelling requirements. This ensures consumers have the information they need to make informed decisions.
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