Education on nutrition
Improving the Nutrition and Hygiene of smallholder farmers
The Seeds of Prosperity programme is a partnership between Unilever, the Global Alliance for Improved Nutrition (GAIN) and the Sustainable Trade Initiative (IDH). Together, we are working through commodity supply chains to improve the diets and hygiene of smallholder farmers.
A successful pilot has reached 2,600 farmers in Tamil Nadu, India. The programme will now be replicated in tea farming communities in Assam as well as Kenya and Malawi, benefiting a further 300,000 people. The next step is to bring other suppliers on board to significantly extend its reach.
Women who participated in the pilot reported a 41% increase in the variety of foods consumed. Also, there was a 41% increase in the number of households that grew vegetables in their gardens. Our intervention has also helped enhance hygiene among farmers; we saw 78% of farmers who have begun washing their hands before lunch daily, compared to 51% who did not participate in the programme.
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Betterment of communities
Prabhat is a USLP linked programme, which contributes to the development of local communities around HUL’s key sites including manufacturing units. The key areas of the Prabhat programme are – enhancing livelihoods, water conservation, and health and hygiene. The programme is a testimony to our commitment towards uplifting the communities in which we operate. From its launch in December 2013 in eight locations, project Prabhat now operates in over 30 HUL locations across the country and has directly impacted over six and a half lakh people as of December 2016.
Prabhat’s Swachh initiative, which is aligned to the health & hygiene pillar of the Unilever Sustainable Living Plan, is led by our purpose-driven brands Lifebuoy, Domex & Pureit. Our employees become ambassadors of change, ‘Swachhata Doots’ and spread awareness about the three important hygiene habits.
Also, a pilot programme has been initiated to encourage beneficiaries to adopt behaviours such as healthy cooking methods and to have a diverse diet with a combination of food groups. The vision of this initiative is to help communities ‘grow healthy together.’ We are certain that once people experience the benefits of safe & healthy food themselves, they will become ambassadors of change for the entire community..