Our nutrition strategy focuses on better products, better diets and better lives.
A long heritage of quality products
We have a long heritage in contributing positively to people’s diets. Our brands like Knorr, and Lipton have been offering wholesome and great-tasting products for over 100 years. At Hindustan Unilever Limited, our nutrition policy is aligned with global nutrition policywhich is embedded into our business and R&D strategy. Nutrition policy (PDF | 131KB)
We make sure our programme on nutrition responds to people’s concerns and is aligned with guidance from public health authorities, such as the WHO Global Action Plan for the Prevention of Non-Communicable Diseases 2013–20.
Our nutrition strategy encompasses:
- Better products –Our Lipton teas are refreshingly hydrating. We continuallyimprove the nutritional quality of our products. OurPaddle Pop children’s frozen desserts,meet strict nutrition standards and we also focus on gradually reducing the sodium content of our Knorr and Kissan portfolio.
- Better diets – Through our marketing communication, we encourage more nutritious cooking. We promote healthy recipes on pack and online. We have always supported and continue to lend our support to mothers in making delicious food items for kids.
- Better lives – Our campaigns encourage people to adopt more healthy diets and lifestyles,for instance Lipton Green Tea 'fitness mantra' campaign.
Role of our brands in improving health & wellbeing
We are aware that more people are looking for taste, natural ingredients, and authenticity in the foods and drinks they buy. At the same time, we are very conscious that we need to help people curb their intakes of saturated fat, salt, sugar and excess calories in order to stem the rise in diet- and lifestyle-related diseases.
Our foods and drinks help people to enjoy healthy eating.
Knorr helps millions of people enjoy convenient meals as we use only top quality ingredients in addition to well researched preservation techniques to create a range of delicious and easy to prepare meals. With the introduction of the new Knorr Rolls and Wrap mix with 30% protein, we have ensured the perfect integration of taste and health by way of encouraging nutritious cooking. While we maintain the taste and quality expected by consumers, we simultaneously strive to make our products healthier as we also focus on gradually reducing the sodium content of the products in the Knorr portfolio.
Kissan has always supported and continues to lend its support to mothers in making delicious food items for kids. This is achieved by the delightful range of accompaniments that Kissan offers which improves the taste quotient of otherwise mundane meals. As of today, Kissan is equivalent to kids loving what they eat and growing up happily. This takes us back to the roots of Kissan that are strongly built on the fact that growing up is an eventful and adventurous journey.
Kissan now sources 100% of its tomatoes and 70% fruits from sustainable sources thereby helping create and support several local smallholder farmers' livelihoods. Kissan is happy to make a difference, be it for its consumers, customers or suppliers.
Tea (Be it Brooke Bond or Lipton) is a great way to stay hydrated. When drunk on its own, without milk and sugar, it not only tastes great but contains virtually no calories. This means that tea is an excellent accompaniment to a healthy balanced diet and lifestyle. For example, by our marketing campaign we educated consumers about the zero calorie benefit of drinking green tea without sugar and milk versus the traditional chai.
Tea is a rich source of flavonoids in the diet. It has been shown that in tea drinking populations, tea provides a significant contribution to daily flavonoid intake. A positive association has been linked between regular tea consumption (2-3 cups of tea, without milk and sugar) and protection against cardiovascular disease. What’s more, Tea contains L-theanine and low levels of caffeine which together may have positive effects in helping individuals keep alert. Apart from the zero calorie benefit, Green tea has been consumed for its health properties that are generally attributed to its catechin content.
Taking the tea goodness a notch above, the wisdom of Ayurveda and the goodness of tea has been brought together in Red Label Natural Care. It has the perfect mix of 5 Ayurvedic ingredients like Tulsi, Ashwagandha, Mulethi, Ginger & Cardamom and is clinically proven to enhance immunity and help you fall ill less often.
Ice cream is a familiar food for most people and has been in existence for centuries. Frozen dessert is a more recent invention. In many countries the term frozen desserts and ice cream is used synonymously, but in India, ice creams that do not use fat from dairy sources are required to be called ‘frozen desserts’ by law.
Very often, frozen dessert is the healthier dessert option of the two, due to the comparatively lower content of saturated fats (owing to use of vegetable oil/fat)&zero cholesterol and trans fat content. By 2015, globally, 100% of our portfolio was virtually free from trans fats originating from partially hydrogenated vegetable oil (PHVO).
All our kids’ Paddle Pop frozen dessert range meet our Highest Nutritional Standards as they contain 110kcal or fewer per portion, 3g saturated fat or less per portion and 20g added sugars or less per 100g. We believe that our kids’ range are responsible treats. We believe that within a balanced diet and healthy lifestyle there is a place for occasional treats, and that such treats should be responsibly formulated and promoted so that children choose treats which are meant for them rather than for adults.
By 2014, 100% of our children’s Frozen Desserts & Edible Ice ‘Paddle Pop’ portfolio contained 110 kilocalories or fewer per portion and we are working towards ensuring that 100 % of our kwality wall’s products do not exceed 250 kilocalories per portion*.
In addition to the focus on improving the nutrition profile of our products, our aim is to provide clear, simple labelling on our products to help consumers make choices for a nutritionally-balanced diet. This system of nutrition information is based on international dietary guidelines for the average daily amount of calories and nutrients that people need – known as Guideline Daily Amounts (GDA). We are voluntarily putting this information on our food packaging in addition to the existing full nutrition labelling. This helps one in choosing a balanced diet.
*A portion is defined as: a pre-packed single-serve ice cream product meant to be consumed in one go or 100 ml when sold in packaging aimed at multi-consumption moments such as tubs
Engaging with others
We engage with a wide range of influencers, including celebrity chefs, food bloggers and public health authorities. By connecting with people in compelling ways, our brands play an important role in delivering healthy diet and lifestyle messages.
We play a leading role in industry-wide, self-regulating initiatives that encourage better products, diets and lives. We participate in trade associations such as the International Food & Beverage Alliance and Confederation of Indian Industries.
Through all these activities, we encourage the sharing of best practice, transparency, meaningful monitoring, and driving real change in people’s diets.
A significant portion of our products meet or are better than benchmarks based on national nutritional recommendations. Our commitment goes further: by 2020, we will double the proportion of our portfolio that meets our highest nutritional standards (PDF | 357KB), based on globally recognised dietary guidelines. This will help hundreds of millions of people to achieve a healthier diet.
The Global Nutrition Report 2015 shows that progress is not being made fast enough to address over- and under nutrition. Collective action is needed from a wide range of stakeholders to influence people to change their eating habits.
We have a firmly established programme of driving down salt, saturated fat, sugar and calories in many products, and will ensure that they continue to meet people’s taste and quality expectations – as healthy food that is not chosen by consumers has no impact.
We will also be focusing more on digital promotion of healthy recipes for all brands, based on consistent standards emphasising key nutrients as well as healthy ingredients such as fruit, vegetables and wholegrain.
While we recognise that much more work needs to be done, and are determined to play our part, we are also pleased to see the recognition given to our nutrition work in the 2016 Global Access to Nutrition Index.