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Nexxus New York is a globally renowned haircare brand that marks HUL’s entry into the prestigious beauty category in India. Born in New York salons and perfected by over 40 years of proteomic research, Nexxus blends luxury and scientific precision to deliver visible transformation with every drop.
Hair is made of 90% proteins. At the core of Nexxus lies proteomics — the science of proteins, which form the foundation of healthy hair. Over time, hair loses these vital proteins due to styling, colouring, and environmental stress. Our Trillion Protein Transfusion Technology replenishes lost proteins, targeting damage deep within the hair cortex.
The result? Hair that feels 11x stronger, smoother, and restores 2 years of damage in 1 use, bringing it back to its virgin state[a].
Nexxus Promend Oil Resurrection: Backed by Proteomic and Lipidomic breakthrough science, Nexxus Oil Resurrection is a transformative hair oil that helps restore virgin hair in just 6 drops.
This luxurious formula is enriched with peptide-grade trillion proteins, including keratin, collagen, and elastin, which help replenish damaged cortex and cuticle. It also consists of 89% pure oils, which replenish 1 trillion proteins and lipids to repair severe damage and instantly restore hair to its virgin state[a].
The lightweight texture absorbs in seconds, leaving no sticky or greasy residue behind, and dramatically improves hair quality within three days, providing 11X strength[a], 72 hours of smoothness[a], and 24-Carat gold-like shine. With its captivating fragrance, crafted with precious Magnolia essence containing 50,000 Magnolia flower cells that last up to 72 hours[a], this serum keeps your hair feeling nourished and weightless.
Use it before shampooing to nourish, before blow-drying to protect, as a finishing touch to repair and soften, or throughout the day to beautify and style your hair.
Nexxus Promend Repair Keratinizing Shampoo & Mask: Repair two years of damage in one use with the Nexxus Promend Repair Keratinizing Shampoo & Mask[a]. Backed by the power of Proteomics, this breakthrough formula transfuses 1 trillion proteins to instantly strengthen the bond in each hair strand and replenish the hair's structure.
Formulated with peptide-grade trillion proteins that work together to repair and refill the damaged cortex and cuticle, providing a comprehensive solution for hair repair and restoration.
It reduces protein bleed by 80% and instantly makes the hair 11x stronger, with 200% smoother strands[a] and 3d improvement with a boost of smoothness, strength, and shine with every wash. The captivating Magnolia fragrance is a luxurious blend that lasts for up to 72 hours[a].
Nexxus Promend Moisture Collagenizing Shampoo + Mask: Nexxus Promend Collection is a revolutionary formula that transfuses 1 trillion molecular-grade proteins directly into the hair, penetrating deeply into dry, damaged cuticles and locking in moisture to transform hair from the very first use.
It reduces protein bleed by 80% and instantly moisturises hair in 1 use, makes the hair 2.7 times smoother, reducing frizz by 28.5% and keeping hair tamed and manageable for up to 100 hours[a].
The captivating White Rose fragrance is a luxurious blend that lasts for up to 72 hours[a].
Nexxus is crafted for the modern, self-assured consumer who never settles — one who seeks luxury, expects performance, and values science. Whether it’s recovery from styling damage or a desire for effortless shine, Nexxus is designed to meet hair where it is and elevate it to its full potential.
Nexxus is available across premium e-commerce platforms and select retail stores in India.
If you have any questions or comments about Nexxus, please visit our contact page.
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