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A person with a joyful expression, wearing a yellow outfit, smiles against a bright blue sky with a warm sunbeam.

Beauty & Wellbeing

Health & Wellbeing

Liquid IV hydration packet surrounded by ice, promoting faster hydration than water alone. Blue and vibrant packaging on ice background.

Performance highlights and strategy

Radical consumer segmentation is the foundation of how we build and go to market, shaping every brand, channel, and media choice. In Beauty & Wellbeing, this guides how we activate our portfolio across Skin Care, Hair Care, and Health & Wellbeing.

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