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Personal Care

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Performance highlights and strategy

India’s Personal Care market is being reshaped by three consumer cohorts, Democratisers, Premiumisers and Power spenders, each unlocking distinct opportunities. Through focused innovation and channel expansion, Personal Care meets evolving consumer needs and pioneers newer experiences. This positions us to sustain growth and lead premiumisation, setting industry benchmarks for quality and desirability. Our portfolio is crafted to serve all demographic segments and foster new market opportunities, keeping our brands relevant and aspirational.

Latest Personal Care News

Unilever scientist inspecting Wonder Wash bottle made from recycled plastic

The challenges of using recycled plastic and how we’re responding

Using recycled plastic to create new packaging sounds like a simple solution to plastic waste, but it’s not as straightforward as it might seem. We asked two of our packaging experts to explain what’s involved in scaling up its use across our brands.

Brain experiment

The science of fragrance, emotion, and self-confidence

Fragrance has long been part of how people express identity and emotion, but today neuroscience is revealing just how deeply fragrance shapes the brain’s pathways for mood, confidence, and self-perception. At HUL, we are advancing this frontier through rigorous research that...

A smiling girl wearing a maroon coloured t-shirt.

Innovations powering growth in oral care

Oral care in India is at a pivotal moment. Beyond cavity protection, consumers are now looking for products that address advanced oral health needs, offer beauty and confidence benefits, and fit seamlessly into their evolving lifestyles. At HUL, our Oral Care portfolio of iconic...

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