Horlicks is synonymous with the health food drink category in India.
Horlicks, containing 23 vital nutrients, is clinically proven* to reduce the insufficiency of micronutrients/essential nutrients^ in children, making them Taller, Stronger and Sharper. Regular intake of Horlicks along with a proper daily diet and lifestyle leads to measurable improvements in the child’s development like more bone area, more muscles and better concentration.
It was developed by two British-born brothers William and James Horlick in the United States in 1873 and came to India with the British soldiers in World War I in 1918 as a diet supplement. Punjab, Bengal and Madras Presidencies became early adopters of Horlicks. This was a drink of the Royalty in India between 1900 – 1930 and, thereafter, well-to-do Indians took to drinking Horlicks as a family drink in the early 1940s and 1950s.
In 1960, Horlicks launched commercially, and the brand began manufacturing & marketing in India. A favourite in milk deficient regions of South and East, it became the popular family nourisher, catering to both the old and the young in the family.
Horlicks is a brand rooted in Purpose and Nourishment. Through ‘Horlicks Swastya Abhiyaan’, Horlick’s creates awareness on Nutrition reaching over 5 Mn rural women, making it the largest such programme in India.
Horlicks is currently available in Classic Malt and Chocolate Delight variants. It is also available for Rs 5.
^such as Vitamin D, Folate and Vitamin B2 in apparently healthy children.
*Journal of Nutrition: 22(2006); S1-S39. Krishnaswamy K. “Micronutrient supplementation in health and disease. Proceedings of Symposium. National Institute of Nutrition. 2002”. Comparison between a micronutrient enriched beverage VS non-fortified placebo consumed for 14 months by children of 6-16 years age (2 cups/day - 54g/day).
Horlicks is a nourishing beverage to be taken as part of a regular daily diet.