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Lifebuoy

Lifebuoy logo

Lifebuoy, an undisputed market leader for 117 years, has a compelling vision “to make 5 billion people across the world, feel safe and secure by meeting their personal care hygiene & health needs”

Lifebuoy is a brand of soap which began in England in 1895. It was launched as part of William Hesketh Lever’s goal to promote hygiene in the home and halt cholera in late Victorian England. Through the product itself and its sustainability work with its partners, it is bringing better health and hygiene to a wide and often disadvantaged market. Lifebuoy is produced in Unilever in Cyprus for the UK, EU, US and Brazil markets, in Trinidad and Tobago for the Caribbean market, and in India for the Asia market. Lifebuoy actively promotes awareness of hygiene through social missions.

Lifebuoy has journeyed from humble beginnings of being a chunky red bar of soap to an evolved range of general and specialized products across formats, offering solutions in the health and hygiene space.

Lifebouy has a strong social mission, promoted through its rural hygiene programme, Khushiyon Ki Doli, which propagates the practice of hand washing with soap to reduce diarrheal deaths.

Lifebuoy is available in bar soaps, liquid handwash, hand sanitizer and talc.

Key facts

  • World’s No. 1 Selling Germ Protection Soap.
  • Distribution across 50 lakh + stores across the country.
  • Awarded the Bronze Global Effie for the ‘Superfast Handwash’ campaign.

Contact us

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