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HUL announces partnership with Coaching Beyond to empower women cricketers


Young athletes selected for the program will be trained under the guidance of Ravi Shastri, B Arun and R Sridhar.

A team picture taken at the launch event of HUL’s partnership with Coaching Beyond.

Our purpose-driven brand, Boost, has always had close associations with Cricket over the years. Taking a step ahead, today, we announced the partnership of Hindustan Unilever Limited with India's leading Cricket academy, Coaching Beyond, where we will support young talented women cricketers to excel in the game.

In the pilot phase, following a robust selection process, women Cricketers from districts in Andhra Pradesh, Tamil Nadu and Telangana will be chosen and inducted into Coaching Beyond's Junior Athlete Development Program. They will be given access to world-class infrastructure and multi-year holistic cricket coaching to unleash their full potential under the guidance of the renowned co-founders of Coaching Beyond - Ravi Shastri, B Arun and R Sridhar.

Selection and onboarding

The selection and onboarding will be spread across four phases:

  • The program will begin with trials across 20 districts across Tamil Nadu, Andhra Pradesh, and Telangana.
  • The selected young women cricketers will be hosted to play a tournament in Chennai and Hyderabad respectively.
  • After the tournament, 50 young women cricketers will be shortlisted for the HUL scholarship program.
  • In the last phase, training will begin as part of the HUL scholarship, spanning 3 Years.

About Junior Athlete Development Scholarship Program

The prestigious Junior Athlete Development Scholarship Program will consist of:

  • Bio-Mechanical Analysis and a Curated Skill Development Program
  • Musculoskeletal Screening and a Rehabilitation Program
  • Fitness Parameters Assessment and an Individualised Strength and Conditioning Program
  • One-One Sessions
  • Group Sessions
  • Practice Matches
  • Mental Conditioning Sessions
  • Game Awareness Sessions
  • Nutrition Pathway
  • The cricketers will also be provided with match clothing, practice clothing and general cricket equipment.

The collaboration was announced in the presence of Srinandan Sundaram, Executive Director, Foods & Refreshment, Hindustan Unilever Limited, Ravi Shastri, R Sridhar and B Arun, Co-founders, Coaching Beyond.

At HUL  we have always been committed to building a better future, through our business. To create a socially inclusive world, nutrition, and health are key focus areas and hence it was essential for us to look at sports.

For a while now, young girls in India have not had a uniform playing field to pursue their passion in sports, often due to lack of access to coaching academies, infrastructure, mentors etc. We aim to bridge this gap, and we want to encourage athletes to play the sport that they love without barriers.

Srinandan Sundaram, Executive Director, Foods & Refreshment, Hindustan Unilever Limited

On behalf of all of us at Coaching Beyond, we are excited to embark on this partnership with HUL. Women’s cricket in India is undergoing a tremendous shift and it is exciting to witness the developments. The way forward is truly to encourage and recruit young talent to take the sport to newer heights.

I have always believed that playing a sport as a child builds character & confidence and also gives a sense of accomplishment, freedom, and enjoyment. At Coaching Beyond we strongly believe that empowerment is the key to unlocking a player’s potential and maximising their performance.

Ravi Shastri, Co-founder, Coaching Beyond

Through the program, along with Coaching Beyond, we aim to help reduce barriers that come in the way of budding women cricketers and be a part of their journey towards success.


To register for the HUL Scholarship Program for Women Cricketers, visit:

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