Hindustan Unilever Limited (HUL) has launched the newly formulated Vim UltraPro Floor Cleaner, which marks a significant milestone in the floor cleaner market. As India’s No. 1 dishwashing brand, Vim brings its trusted expertise to floor cleaning with the innovative UltraPro Technology, which combines the power of science and nature to penetrate deep into stains and dirt, dissolving them from within.
This advanced formulation is designed to deliver unparalleled cleaning and superior degreasing efficacy. The new Vim UltraPro Floor Cleaner ensures a superior, clean floor. It offers an exotic spa-like fragrance that lasts up to 4 hours, providing consumers with a refreshing and long-lasting experience.
The science and the origins of Vim’s UltraPro Technology
The journey began two years ago when Vim initiated a comprehensive study to understand consumer behaviours and challenges in floor cleaning. The objective was to elevate Vim’s floor cleaner to a gold standard in performance. This extensive research revealed key insights into consumer pain points, such as dealing with tough stains and maintaining a pleasant fragrance.
Armed with these insights, we developed the UltraPro Technology in our R&D lab, which penetrates deep into stains and dirt to ensure 100% removal of tough stains. Whether it’s dried sticky food spills like sambhar, chutney, dal, or sticky drink stains from coffee, tea, or cold drinks, Vim UltraPro Floor Cleaner effectively tackles them all.
Available in three exotic fragrance variants—Sparkling Lemon, French Lavender with Sage, and Refreshing Lemongrass with Salt—Vim UltraPro Floor Cleaner caters to diverse preferences.
Click to watch ‘Thodi Aur Party’, our new campaign highlighting the superior performance and long-lasting fragrance of Vim UltraPro Floor Cleaner.