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HUL celebrates Swachhata Hi Seva 2024

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Swachh Bharat Mission is the largest campaign for cleanliness & sanitation initiated by the Indian Government a decade ago. This campaign aims to reinforce the concept of sanitation as everyone’s business and urges one and all to participate actively.

Swachaata Hi Sewa 2024 HUL activations from across India

At Hindustan Unilever Limited, along with our partners such as the United Nations Development Programme (UNDP), Xynteo, Brihanmumbai Municipal Corporation (BMC), and Municipal Corporation of Delhi (MCD), we organised activities across different parts of India to foster a culture of cleanliness through widespread participation.

Scroll for glimpses of our Swachaata Hi Seva activations.

Clean up drives around our Suvidha Centres

Around our 17 Suvidha centres for community health and hygiene, we drove awareness on the importance of Swachhata through clean-up drives in the slums of Mumbai with ~10,000 people participating. At the centres, ~500 children created art with messaging promoting shared responsibility and cleanliness.

Swachaata Hi Sewa 2024 HUL activations from across India. Men and Women are cleaning up public spaces and participating in events focussing on cleanliness and beautification of public places.

HUL’s partnership with UNDP

Under Project Utthaan in partnership with UNDP, an event was held which saw participation from over 1,200 people in a series of activities addressing the three pillars:

  • Swachhata Ki Bhaagidari, that promoted active citizen participation and collective responsibility for sanitation.
  • Sampoorna Swachhata, that called for mega cleanliness drives and the transformation of neglected garbage spots.
  • Safai Mitra Suraksha Shivir, an initiative dedicated to the welfare of sanitation workers.
Swachaata Hi Sewa 2024 HUL activations from across India. Men and Women are cleaning up public spaces and participating in events focussing on cleanliness and beautification of public places.

Collaborating with Xynteo

As part of our Start A Little Good programme in partnership with Xynteo, we conducted a clean-up event in Girgaon Chowpatty, Mumbai where we engaged over 2,000 volunteers and collected 550 MT of waste. In Delhi, we collaborated with the Municipal Corporation of Delhi (MCD) to conduct trainings on waste segregation and proper waste management with 300 participants alongside street plays for commercial establishments across the South Zone.

Swachaata Hi Sewa 2024 HUL activations from across India. Men and Women are cleaning up public spaces and participating in events focusing on cleanliness and beautification of public places.

HUL factory activations

HUL factories spread across the country actively organised and participated in cleanliness drives to beautify surroundings and reinforce HUL’s commitment to a cleaner, healthier India.

Swachaata Hi Sewa 2024 HUL activations from across India. Men and Women are cleaning up public spaces and participating in events focusing on cleanliness and beautification of public places.
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