For generations of Indian families, Horlicks has been part of childhood routines, late-evening conversations, exam seasons, and moments of quiet reassurance. A familiar taste that carried with it a promise families trusted, and generations grew up with.
But with time, lifestyles evolve. Nutritional expectations shift, and there's sharper awareness of what everyday nourishment needs to support in a fast-moving world. For a brand like Horlicks, staying relevant has never been about leaving the past behind. It has been about carrying its emotional legacy forward, while reworking the science beneath it to meet the needs of the present.
This very belief shapes the new Horlicks.
Meaningful benefits for modern lifestyles and daily family needs
Today, families live across multiple rhythms and life stages. Busy schedules, changing food patterns, and inconsistent diets have widened the gap between nutritional needs and daily intake. At the same time, nutrition is no longer viewed through a single life stage. It is about supporting energy, immunity, and well-being across ages, routines, and lifestyles.
At HUL, we see this as both a responsibility and an opportunity. Our role is to continually strengthen trusted brands with better science, sharper relevance, and solutions that reflect how people live today. The new Horlicks represents that intent in action.
It retains the classic taste that generations recognise, while introducing a formulation designed for modern everyday nutrition. One that is rooted in advances in food science, ingredient processing, and nutrient absorption, without compromising familiarity or trust.
Backed by science: enhanced absorption with NutriMax technology
At the heart of the new Horlicks is a thoughtfully crafted blend of superfoods: malted barley, millets, oats, and almonds. These are ingredients long valued in Indian households for their nutritional richness, now brought together in a formulation designed to support everyday nourishment.
What makes this blend more effective is how it is processed in the body. Powered by HUL’s proprietary NutriMax technology, the new Horlicks is engineered to help improve nutrient absorption. NutriMax works by reducing naturally occurring anti-nutrients such as phytates, which can limit the body’s ability to absorb essential minerals like iron and zinc. The process also increases both soluble and insoluble fibre, supporting gut health and improving the body's ability to absorb nutrients.
The result is nutrition that works harder. Horlicks with NutriMax technology delivers soluble dietary fibre, antioxidants, essential micronutrients, and protein that support immunity, growth, and cognitive development. The formulation is clinically shown to help reduce sick days by up to 30% and to support taller growth, stronger bones, and better cognitive abilities in children.
This is the familiar Horlicks promise, strengthened through modern science.
Clinically proven formulation with zero added sugar variant
As our diverse consumer base has different preferences, the new Horlicks is also available in a Zero Added Sugar variant.
Powered by Smart Sweetness technology, this formulation enhances the perception of sweetness naturally from malted barley, retaining Horlicks’ rich, comforting taste without added sugar or artificial sweeteners. It reflects a simple idea: better choices should still feel enjoyable, especially when they are part of daily family routines.
Modern lifestyles have changed what people eat and how they eat. Bridging the gap between nutritional needs and everyday consumption requires brands to evolve with purpose, backed by science and guided by consumer realities.
Rajneet Kohli, Executive Director, Foods, Hindustan Unilever Limited
