At HUL, we are elevating everyday routines with globally patented science that blends nature and performance. RhamnoTech™ our latest breakthrough delivers superior foam, lasting fragrance, and unmatched care for hands, all while relying less on harsh chemicals. The result? Sparkling dishes, softer hands, and a dishwashing experience so good, you’ll want to do it all the time.
In a world where consumers are seeking quicker, safer, and more science-backed solutions, HUL has consistently kept its brands ahead of the curve. Vim, part of our Home Care portfolio, has been transforming dishwashing in India for over three decades. Launched in 1993, it created the hand dishwashing category and in 2005 became the first brand to introduce dishwashing gel in the country. Over time, Vim has become synonymous with “100 lemons power,” trusted by millions as the market leader. Today, Vim continues to evolve, driving premiumisation with innovations that blend science, consumer-centric design, and superior sensorial experiences for modern households.
Introducing RhamnoTech™
At the heart of our latest innovation is RhamnoTech™, a globally patented technology pioneered by Unilever’s global R&D. It matches the cleaning performance of chemical surfactants but requires less chemical inclusion. Unlike traditional surfactants, it does not interact with skin protein, making it gentle on the hands. It also enhances foam and fragrance, creating the magic of dishwashing. With this breakthrough, HUL brings global science to Indian households in a way that is both effective and responsible.
Meeting real consumer needs
Our consumer insights revealed that degreasing is no longer enough. Families wanted dishwashing products that cared for their skin, their health, and their overall kitchen environment. This shaped Vim ProClean’s three benefit-led variants:
- Vim ProClean Tangerine: Dermatologically tested to be gentle on hands.
- Vim ProClean Mint: Fresh bloom with every wash, making dishwashing a refreshing moment consumers enjoy.
- Vim ProClean Neem: Removes 99.9% bacteria and prevents bacterial growth on sponges for up to 24 hours, ensuring a hygienic kitchen.
Together, these variants turn everyday dishwashing into a ritual of freshness, care, and hygiene.
Science perfected for Indian households
Our global R&D teams have refined RhamnoTech™ over the years, and our India based scientists have adapted it to meet Indian consumer needs.
Whether it’s tackling greasy curries or eliminating malodour from utensils, our formulations have been designed for the Indian kitchen. The 99.9% bacteria removal claim is backed by lab tests, ensuring credibility and consumer trust. This innovation demonstrates how HUL combines global expertise with local relevance, ensuring that consumers can understand and trust the science behind Vim ProClean.
HUL and RhamnoTech™ – protecting the hands that protect us
Every meal leaves behind more than memories. It leaves behind pots and pans that carry the imprint of love and labour. At HUL, we believe that caring hands deserve care too.
India’s cleaning and hygiene products market has already crossed USD 10 billion in 2024 and is projected to exceed USD 16 billion by 2030, growing close to 8.8% each year[a]. But growth means little if it doesn’t make life gentler, safer, and more reassuring at home. RhamnoTech™, our globally patented biosurfactant technology, was designed with this in mind.
By cutting back on harsh chemicals yet offering richer foam, fresher fragrance, and sparkling utensils, Vim ProClean makes dishwashing less of a burden and more of a reassurance. So, if dishwashing suddenly feels magical, just blame it on Vim ProClean.
VimVerse
We organised VimVerse an event, which was attended by over 50 influencers and various q-com and MT customers. During the event, we brought the range alive in all its glory as we displayed each variant and its benefits with dedicated zones.
Complete with a ‘ProClean lab’ and dedicated dishwashing station, our endeavour was to showcase the science behind each product’s formulation, and also generate content for digital amplification.
Here’s a peek into the event
