Probiotics are changing the way we clean. With innovations like Vim UltraPro Floor Cleaner, we’re delivering effective, long-lasting cleaning powered by nature’s own smart bacteria. These formulations go beyond surface shine—they offer deeper, longer cleaning.
The pros of probiotics
Probiotics are good bacteria, widely acknowledged to contain enzymes that improve the gut microbiome. Their health benefits are many, with probiotics also having proven themselves worthy within the sphere of cleaning and sanitation. Integrating them into cleaning products has changed the game, providing a more viable cleaning solution.
Probiotics are smart bacteria that remain inactive until they detect dirt, at which point they activate to break down grime. Probiotics continue to target dirt long after the product has been used, reaching hard-to-clean areas for a thorough cleansing. They continue working up to three days after application. Additionally, probiotics are capable of degrading compounds that can contribute to bad odours, thereby making them the ideal choice for households with pets.
Probiotics in HUL’s Home Care products
With the launch of our probiotic-powered Home Care range, we are taking a definitive step towards redefining household cleaning. Take Vim’s UltraPro Floor Cleaner, for example, a powerful, probiotic-infused solution that not only removes dirt and grime effectively but also ensures that surfaces remain clean for longer periods of time. The revolutionary formula, backed by science, has been developed to deliver effective and long-lasting cleaning solutions for consumers.
Vim’s floor cleaner, a revolutionary solution
Vim leverages Unilever’s cutting-edge, UltraPro technology with probiotics to transform home cleaning. Its floor cleaner integrates these 100% natural ‘friendly’ bacteria safely and reliably into its formula to prevent a buildup of dirt, making cleaning easier, and delightfully convenient. In addition to probiotics, Vim UltraPro also harnesses the benefits of Surface Modification technology. Upon use, this enables the formation of a dirt-repelling layer, giving consumers a spotless, shiny floor.
Vim UltraPro effectively and efficiently removes all types of stains, ranging from food, cosmetics and rust, to footprints, garden soil, limescale, engine oil, and many more. Its versatility renders it a suitable cleaning solution that can be used across the entire home.
And while superior cleaning is one of its key benefits, this floor cleaner also releases soothing natural fragrances that elevate the essence of living spaces. Crafted with essential oils, VIM UltraPro Floor Cleaner is available in variants such as Sparkling Lemon, French Lavender with Sage, and Refreshing Lemongrass with Salt.
HUL and probiotics – a partnership to sustain the future of cleaning
In India, the household cleaners’ market is experiencing significant growth, driven by the need for more effective cleaning solutions.
In keeping with this need, HUL continues to lead with innovative offerings that blend sustainable packaging, science, and consumer-centric design. To ensure that the future of cleaning is as effective as it is responsible, we are introducing innovative formats that not only reduce environmental impact but also boost convenience and efficiency in cleaning.
Vim UltraPro Floor Cleaner is a disruptive innovation in Home Care, that brings probiotics into cleaners, for the first time in India. This groundbreaking science in a bottle is delighting consumers and setting new standards for cleaning floors. Good market response reflects its instant popularity and trust among consumers. With its brilliant formula and spa like fragrances, Vim UltraPro is more than a cleaner, it’s a revolution.
Rajat Arora, Vice President & Head Home Care R&D India, Hindustan Unilever Limited
