For more than 130 years, Sunlight has been brightening lives in India, caring for colours long before the word detergent became common in households. Introduced by Sir William Hesketh Lever in the early 1900s, it is Unilever’s oldest brand in the country, and one that continues to feel timeless. While many laundry brands defined themselves through whiteness and stain removal, Sunlight built its legacy on something different: protecting the vibrancy of coloured clothes.
That simple promise has carried it through generations, across key markets in Bengal and Kerala, through powders, liquids, and soaps, and today into a more premium and modern form that speaks to India’s evolving consumer. Sunlight has stayed relevant not by chasing trends, but by deepening its bond with the festivals, rituals, and everyday moments that celebrate colour in life itself.
A reimagined identity for today
Recently, Sunlight unveiled refreshed packaging across its portfolio—a more premium and modern avatar. With holographic elements for unmissable visibility and a rainbow palette that echoes the colours people love about Sunlight, the brand’s new look reflects both continuity and change. It signals Sunlight’s evolution into a future-ready brand while staying true to the essence that has defined it for over a century.
Celebrating colour through Pujo
If colour is Sunlight’s promise, Pujo is where that promise comes alive most vividly. Year after year, the brand has found new ways to join the celebrations of its biggest market, West Bengal, where bright new clothes are as much a part of the rituals as the lights and sounds of the season.
- 2025 | Magic in the sunlight
This Pujo, Sunlight introduced a limited-edition Sun Activated interactive pack inspired by Alpona, Bengal’s traditional floor art. The design holds a secret: Crafted with photochromatic technology, this design changes from traditional white Alpona indoors, to a festive purple when touched by the real sun-light. The campaign played on the powerful duality of the word sunlight—celebrating the natural light that brings Pujo to life, and the brand that keeps festive colours dazzlingly new. With actor Subhashree Ganguly as the face of the campaign, the activation became a celebration of light, colour, and culture, while reinforcing Sunlight’s promise of brightness that lasts through every occasion.
- 2024 | Keeping clothes bright beyond Pujo
The year before, Sunlight partnered with shoppers across Kolkata to ensure their new festive clothes stayed as bright as when they were first bought. The message was simple and deeply resonant: while Pujo marks a moment, Sunlight’s care extends far beyond, helping colours stay alive long after the festivities end.
- 2021–22 | Supporting the weavers of Bengal
Earlier campaigns, like Tantir Rong, turned the spotlight on Bengal’s handloom weavers. By generating demand and awareness for their craft, Sunlight not only tied its identity to the colours of Pujo but also gave back to the people who create them. It was a celebration of fabric, livelihood, and community, echoing the brand’s belief that colour is not just seen, but lived.
A brand made for cultural moments
Sunlight’s story is a reminder that heritage brands thrive when they stay rooted in what makes them unique while continuing to evolve with their consumers. From its earliest days to its modern packaging, from protecting fabrics at home to joining Pujo celebrations in Bengal, Sunlight has never strayed from its purpose: enabling people to live life in colour.
As Pujo lights up once more, Sunlight stands alongside its consumers, not just as a detergent brand, but as a part of the cultural fabric of the region. In every shade it protects and every festival it celebrates, Sunlight carries forward a legacy of confidence, care, and colour that remains as bright as ever.