A brand refresh is more than new colours and new packs. Done well, it becomes a statement of intent about where the brand is heading. At HUL, our belief has always been that brands should do more than communicate; they should connect, move, and create culture. Sunsilk’s latest chapter is an example of how that ethos takes shape in the real world.
A rebrand that reflects more than design
After more than a decade, Sunsilk returned with a new look and language. But this wasn’t only about visual refresh. It was about showing up for a new generation – one that looks for science as much as style, and self-expression as much as care.
With holographic elements for unmissable and premium shelf throw Sunsilk has transformed to bring alive the bright rainbow of colours consumers love about Sunsilk.
The new packaging and identity signal Sunsilk’s shift toward being a science-backed, future-ready brand, while keeping alive its vibrancy and optimism. This balance of expertise and individuality is what makes Sunsilk feel both trusted and timely.
Turning bounce into a cultural moment
To translate this renewed spirit into lived culture, Sunsilk launched the Bouncenatyam Challenge. Dance became the metaphor, because nothing expresses bounce more than hair in motion. Starting from a simple hook step in the relaunch film, the challenge took on a life of its own. Nano creators led the charge, audiences joined in, and before long, Bouncenatyam was everywhere, as an invitation for young women to move, shine, and share their energy.
From a challenge to a record
Momentum grew into something larger. Partnering with the Mohan Sisters, Sunsilk created Nachdi Kudi, an original song and music video that blended confidence, creativity, and community. With Neeti Mohan’s voice, Shakti Mohan’s choreography, and Mukti Mohan’s presence, the film showcased 16 different dance forms in a single video, earning a place in the Asian Book of Records. What began as a campaign step had now become a cultural milestone: a world record, powered by hair, movement, and sisterhood.
Looking ahead
Sunsilk’s journey captures what HUL brands strive for every day, going beyond campaigns to spark participation and create meaning. From refreshing its identity to inspiring a dance challenge and achieving a world record, Sunsilk has shown that a brand can move at the pace of culture while staying rooted in care.
And as it continues to bounce forward, Sunsilk carries with it a larger truth: when a brand reflects confidence and community, it doesn’t just speak to consumers. It helps them see themselves and move in their own rhythm.