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The science behind Nexxus our new premium hair care brand

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In the summer of 2025, Hindustan Unilever launched Nexxus in India, elevating our portfolio and marking a milestone moment and strategic entry into India’s prestige and professional beauty segment. Bringing Nexxus to India also reinforces our commitment to pivoting our portfolio to premium and high growth spaces while staying relevant to the aspirational Indian consumer.

Nexxus launch by Hindustan Unilever Limited in India

A legacy of salon heritage and scientific innovation

Founded in New York in 1979 by Jheri Redding — a visionary who was both a chemist and a stylist — Nexxus was born from the belief that hair could be brought back to life through the power of concentrated proteins. Today, the brand stands at the cutting edge of proteomic science, which studies the proteins that form hair's core structure.

Nexxus’ advanced formulations are powered by Trillion Protein Transfusion Technology, which delivers trillion proteins and lipids[b], directly onto the hair cortex to help repair visible signs of damage. From the very first use, hair is 11x stronger[a], smoother, and shinier—with damage repaired from the first use.

We’re excited to bring Nexxus to India—a brand that embodies the future of haircare: precise, effective, and powered by science. Nexxus is designed to offer Indian consumers transformative results while indulging them in a luxurious experience.

Harman Dhillon, Executive Director, Beauty & Wellbeing

Crafted for sophisticated Indian consumers

Modern Indian consumers increasingly seek high-performance beauty that doesn’t compromise on luxury. Nexxus answers this demand with its science-meets-sensorial approach, offering rich textures, signature fragrance experiences, and salon-calibre results. Its hero product—the Oil Resurrection Serum—is formulated to restore hair back to virgin quality in just six drops.[a]

Clean beauty principles

Nexxus embraces clean beauty principles, aligning with the increasing consumer demand for such products. All formulations are Sulfate-free, Paraben-free and 100% safe to use.

Why Nexxus for India?

India's unique climate, characterised by high temperatures, humidity, and hard water, can severely damage hair. Nexxus is designed to combat these challenges with its advanced proteomic technology.

[a] (1,2)

Based on lab tests vs non-conditioning Shampoo

[b]

Based on Molar calculation

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