Where everyday rituals shape opportunity
Some of India’s most enduring food behaviours operate subtly, embedded in daily life. They are instinctive, informal, and deeply rooted. Chutney is one such ritual.
Found across regions, cuisines, and households, chutney has a unique ability to transform the eating experience. A simple meal becomes indulgent. A familiar plate invites interaction. Eating turns tactile and expressive, guided by instinct rather than instruction.
With its ubiquity, chutney is a big part of India and loved across generations.
Extending trusted brands into expressive spaces
Kissan has long stood for honest taste, rooted in ingredients sourced from Indian farms. Its journey has been shaped by familiarity and reassurance. Entering the chutney space reflects a broader approach to brand building, one that respects legacy while engaging with contemporary food behaviours.
The Great Indian Chutneys, the latest offering from the house of Kissan embodies the brand’s commitment to authenticity and cultural resonance. This new launch celebrates the vibrant chutney culture of India by bringing four iconic and diverse flavours to life: Chilli Peanut Thecha, Chatpati Hari, Teekhi Lehsun and Khatti-Meethi Imli Khajoor, Crafted with a silbatta-like texture and made with key ingredients sourced from Indian farms, these chutneys reflect India’s cultural identity – fresh, loud, and emotional.
Through this launch, Kissan also embarks on the journey to becoming truly sassy with a robust social-led demand generation plan – with Gen Z and Millennial creators endorsing the product.
We believe that this launch is the beginning of a movement for Kissan – a journey to celebrate India’s vibrant tastes and textures!
Taste without compromise, as a strategic signal
The future of food in India will be shaped by how closely brands listen. Not only to trends, but to rituals. And to the unscripted ways people eat, share, and enjoy food every day.