HUL brands top India's Most Trusted Brand Survey
Six HUL brands feature in the top 10 and eight in the top 20.
The Most Trusted Brands from HUL in the top 100 list (their rankings in brackets) are: Lux (3), Lifebuoy (6), Clinic Plus (7), Pond's (8), Fair & Lovely (9), Pepsodent (10), Close Up (11), Rin (13), Surf (26), Wheel (29), Vaseline (30), Sunsilk (33), Vim (61), Dove (67), Lakmé (79), Pears (86) and Hamam (92).
Several of HUL brands have shown significant increase in rankings this year compared to last year. For example, Clinic Plus which was ranked 15th last year is 7th this year, Pond’s which was ranked 16th last year is 8th this year while Fair & Lovely which was ranked 18th last year has jumped to 9th this year. Lakmé and Hamam which did not feature in last year’s top 100 list have made an entry this year.
As this is the 10th year of the survey, they have also announced Hall of Fame featuring brands that have consistently topped the survey since its inception. Five out of the ten brands in the Hall of Fame are HUL brands. These are: Fair & Lovely, Lifebuoy, Lux, Pepsodent and Pond’s (in alphabetical order).
HUL brands have consistently featured and have dominated the list of India’s Most Trusted Brands. The Most Trusted Brands survey is conducted by The Nielsen Company for Brand Equity nation-wide with over 8,000 respondents across socio-economic classes, age, income and geography.
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