Sure for Men anti-perspirant range launched in India

Sure Men, the leading anti-perspirant brand in 35 countries across the world, has been launched in India.

Sure for Men range is specially designed to deliver ‘No Paseena’ (No sweat) under extreme conditions because it is tested to stop sweat even at 58° -- the hottest temperature ever recorded on Earth. Its advanced formulation is specially designed for men and provides powerful protection against sweat and odour that is long lasting and keeps consumers fresh all day long. 

Leading Bollywood actor, Akshay Kumar, who is known for his active and energetic lifestyle, has been signed on as the Brand Ambassador in India for world’s no. 1 anti-perspirant brand - Sure Men.

On being the brand ambassador for Sure Men, Akshay Kumar said, “When I was approached to endorse Sure Men, I agreed to take it up as I have been an active user of the brand even before it came to India. Sure Men is the best anti-perspirant and ensures that you don’t sweat at all even in extreme weather conditions. I was happy to take up the No Paseena Challenge and recommend you take the challenge as well to experience its benefits.” 

Sure Men is being launched in India with a comprehensive national campaign of ‘No Paseena’ (No Sweat) challenge.

Hindustan Unilever Limited

Hindustan Unilever Limited,
Unilever House,
B. D. Sawant Marg,
Chakala, Andheri (E),
Mumbai - 400 099.

T: +91 22 39830000 
F: +91 22 22871970


mediacentre.hul@unilever.com

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