Surf Excel celebrates Joy of Giving Week
Unique social media initiative contributing products to NGOs.
Users need to visit the Surf Excel Facebook page(https://www.facebook.com/surfexcelindia). For every like on the Surf Excel pageSurf Excel would be donating Rs 11 worth of goods requirements to charity organizations around Mumbai.Users can also go to the 'make a difference with surf excel' section and 'invite their friends', 'upload a Badge ' on their profile picture to express support.)
The brands and categories which would be a part of the charity initiative would be Laundry detergent powders (Surf excel and other washing powder), Laundry detergent bars (washing bars) and personal wash (bathing soaps). The quantum of cumulative donations collected so far with the number of likes is as displayed at the top of the face book page.
With the help of Guide Star India Surf Excel has collected requirements of 26 centers (in and around Mumbai) managed by over 19 NGO's. With the number of likes (contributions) on the Facebook page building up, we are reaching out to more NGO's for their requirements. The distribution drive will happen in November 2011. HUL employees would be personally involved in the distribution of goods (generated through this exercise) to the NGO’s and would bring back pictures/ video’s and testimonials of their experience to share the same with the Surf excel online community.
Surf Excel is India's leading premium laundry brand. The brand believes that kids should have the freedom to experience and be able to unlock their true potential & in this light, we would love children to discover and learn good values. Moms need not worry about stains and kids are free to learn & become better human beings.
One of the values that Surf Excel espouses is Empathy, i.e. being sensitive to the pains and needs of others. In this space, Surf will leverage the viral power of online medium to communicate the message of empathy by making mothers and children together become a part of the drive to contribute to the needy. Mothers need to ‘like’ the page and become a part of the Surf Excel online community and Surf Excel would donate a token amount of Rs.11 on their behalf and the total value of these contributions would be distributed as products through NGOs.
The Joy of Giving Week
The Joy of Giving Week is India's "festival of giving"! Launched in Sept 27-Oct 3, 2009, the festival is celebrated every year, in the week including Gandhi Jayanti, i.e., October 2, and brings together Indians from all walks of life, to celebrate "giving".
Hindustan Unilever Limited,
B. D. Sawant Marg,
Chakala, Andheri (E),
Mumbai - 400 099.
T: +91 22 39830000
F: +91 22 22871970