Closeup relaunches in a Fresh New Avatar

Deep Action Formulation provides 12 hour freshness.

Closeup is a brand known for freshness, confidence and youthfulness. With the heritage of being the first “gel” toothpaste, Closeup has consistently launched products that appeal to the youth.

Closeup recently relaunched its portfolio, introducing the Deep Action range in the Indian market. The new Deep Action formulation contains active zinc which removes yellow film from teeth and provides fresh breath for up to twelve hours.*

The Closeup range consists of six variants:

  • Red Hot
  • Eucalyptus Mint
  • Fire freeze
  • Lemon Mint
  • Menthol Fresh
  • Peppermint Splash

About Closeup

Closeup, since its launch, has been synonymous with 'Freshness' that gives you the confidence in social situations.

The brand has always been unique and fun, encouraging people to open up by getting over their self doubt. It is aimed at every person who is young at heart.

*Proven reduction in bad breath compounds (VSC) with regular brushing twice a day over 4 weeks under test conditions

Explore more on these topics:

Back to top


We're always looking to connect with those who share an interest in a sustainable future.


Get in touch with Unilever and specialist teams in our headquarters or find contacts around the world.

Contacting us