Damage free hair with Dove

Range of  Dove Products

How often do you try different things to make your hair look versatile? After all, no one likes to be stuck with the same look for too long. So, a comb in your pocket and hair clips at hand, you straighten, you colour, you curl, you style… all for that perfectly turned out look. Do you find that putting your hair through so much stress makes it dry, difficult to style and unmanageable? If your answer is "yes", then you've got a case of damaged hair!

What causes hair damage?

There are a number of factors that lead to hair damage - ranging from your sleeping habits to your beauty regime. One of the most common of these is chemical treatments such as hair colouring, bleaching, dyeing, perming and straightening, which may leave it looking good, but not necessarily in the best shape. Another cause is the frequent use of dryers and other hair styling equipment, as they make your hair frizzy, dry and brittle.

Finally, even if you manage to avoid all the above mentioned factors, you may still be causing damage to your hair without even realising it! A number of lifestyle related factors such as stress and a poor diet are also known to contribute to weak and damaged hair.

Repair your hair!

You can fight hair damage and revitalise your hair by using the right products and following a few simple steps in your hair care regime. Always wash your hair with lukewarm or cold water, as hot water dissolves your natural scalp oil which protects the shine of your hair. One of the main reasons of hair damage is dryness. Without sufficient moisture, your hair becomes brittle and damaged. Unfortunately, most treatments only repair damaged hair on the cuticle level, leaving the innermost layers in the same condition.

For true repair, the treatment must do much more than just moisturise the surface - it should penetrate the core of each hair strand and replenish it inside out. Dove Intense Damage Repair Therapy, the latest hair care range from Dove, does just that!

Each product in the Dove Intense Damage Repair Therapy range contains advanced Fibre Actives that reconstruct and repair hair from within, and reduces hair damage by up to 99%* from the first wash itself! The Micro Moisture Serum in the products ensures softer, smoother and stronger hair that you'll love to flaunt!

A harsh, non-conditioning shampoo is likely to harm your hair in the long run. With Dove Intense Repair Shampoo, you can bid goodbye to split ends and say hello to smoother strands, as the Fibre Actives and Micro Moisture Serum repair damage from within your hair. Your hair stays strong, sleek and resilient to damage. Besides shampoo, proper conditioning is essential for the hair, especially if it is dry, brittle and damaged. A good conditioner can moisturize your hair from root to tip, not leaving it dull/unmanageable. And for this, the Dove Intense Repair Conditioner is your perfect pick!

Did you know that the Sun's UV rays are harmful to your hair? Excessive exposure to the Sun can make your hair dry. But that doesn't mean you can't enjoy a day out in the Sun. Simply use theDove Intense Repair Leave-on Cream before stepping out and you are good to go! It provides additional conditioning that allows your hair to retain its moisture. It also repairs severely damaged hair and protects it throughout the day without making it limp.

For hair that is damaged due to excessive styling, try using a moisturising agent like a hair mask. Apply a generous amount of Dove Intense Repair Mask on your hair, concentrating from the middle of the strands to the ends. Leave it on for 3-5 minutes before you rinse it off and relax while it does all the work! While shielding your hair from dryness and protecting your strands from damage, it also restores up to one week of protein loss to your hair, which leaves it soft, smooth and oh-so-touchable!

If your hair is severely damaged and is in desperate need for some emergency pampering, treat it with the Dove Intense Repair Overnight Treatment. It repairs your damaged hair while you are asleep, making up for protein loss to give you strong hair. Yes, sleep is often the solution to all problems! Just apply 2-4 drops to your strands, concentrating from the middle to the ends, and either wash your hair, or style as you wish, in the morning.

Don't let hair damage give you sleepless nights. All it takes is the Dove Intense Damage Repair Therapy range, and before you know it, you'll be running your hands through your sleek, gorgeous locks that no one can resist!

* Based on lab test, improvement of hair smoothness comparing damaged hair treated with non-conditioning shampoo vs. Dove Shampoo

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