Hindustan Unilever Brands bag 5 Awards at Effies 2012
HUL campaigns win one Silver and four Bronzes at the Effies 2012.
HUL won five awards including 1 Silver and 4 Bronze awards across four categories at the Effie 2012 awards,organised by The Advertising Club. The results were announced at a ceremony in Mumbai on, 4th December 2012.
The winning campaigns are:
| Category | Campaign | Award |
|---|---|---|
| Consumer Products - Cosmetics & Toiletries | Vaseline- The Voice Of a nation | Silver |
| Consumer Products - Cosmetics & Toiletries | Axe Shower Gel - MTV VJ Jose Kidnapped | Bronze |
| Consumer Products - Foods | Kissanpur | Bronze |
| Rural Advertising | Project "Swasthya Chetna" (Quest for Health) | Bronze |
| Integrated Advertising Campaign | Axe Shower Gel - MTV VJ Jose Kidnapped | Bronze |
About the Effies
Effie 2012, the annual effectiveness awards is organised by The Advertising Club (The Ad Club) in India.
Effie 2012 received 357 entries in all, of which 128 were shortlisted. The judging process consisted of five rounds.