HUL launches Axe Soap Bar for Men

Hindustan Unilever has launched Axe Soap Bar for men in India.

The target audience for this product are the men who appreciate superior delivery on fragrance and freshness in all products that they use, including an everyday soap. The brand proposition is centered on the thought of having a soap exclusively engineered for guys.

Axe products are currently available across categories such as shaving cream, talcum powder, cologne and body wash for men.

HUL’s parent company Unilever offers Axe body-wash in other countries. India is the only country where the company has launched bathing bars, keeping in view the growing demand for men’s grooming products.

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