HUL unveils the aesthetically designed ‘Pureit Advanced’ water purifier

Pureit, the water purifier brand from Hindustan Unilever, has launched ‘Pureit Advanced’, a breakthrough design innovation in the manual fill water purifier segment.

‘Pureit Advanced’ comes with the assurance of ‘double protection’ and represents the addition of a unique category in the manual fill water purifier segment.

‘Pureit Advanced’ is the only purifier in India that purifies water twice and comes loaded with customer benefit features to ensure “As safe as boiled”™ water. The process ensures that you get clear, odourless and natural tasting water which passes through a micro charged membrane to assure ‘double protection'.

Four stages of water purification

Pureit Advanced has four stages of purification:

  • Germ kill processor – removes all harmful bacteria and virus
  • Advanced microfiber mesh – removes visible dust
  • Carbon polisher – removes harmful parasites, pesticides and chlorine
  • Micro-charged membrane – purifies the water again to give you assurance of double protection

Priced at Rs. 2,800/- Pureit Advanced is available at all leading consumer durable and household appliance retails outlets across India.

Unmatched safety & convenience

The Pureit technology gives unmatched safety and convenience. Each Pureit device contains a unique advanced ‘Auto shut-off’ and meets the stringent germ kill criteria of Environmental Protection Agency (US) for removal of harmful bacteria and viruses. It does not require electricity and running water thus ensuring that you always get “As safe as boiled” water.

Pureit now has multiple variants in its portfolio namely: Pureit Intella 12 litres, Pureit Classic 14 litres, Pureit Classic 23 litres, Pureit Auto Fill 23 litres, Pureit Marvella OGT, Pureit Marvella RO and now Pureit Advanced 23 litres.

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