Knorr Cup-A-Soup launches an innovative digital campaign
Knorr has launched a digital marketing campaign for its new variant Cup-A-Soup, to engage with its primary audience – office goers.
The key message delivered through the campaign is ‘crunch your way out with Knorr Cup-A-Soup’ which has its genesis in the English term of ‘landing in a soup’ when one is stuck between two equally important people.
The brand has launched an exclusive channel on YouTube for the campaign with ten webisodes, featuring office goers who land in a soup (as per the popular saying), and get a reprieve with the help of Knorr Cup-A-Soup.
Facebook has also been leveraged in an interesting manner. Members of the ‘Knorr Cup-A-Soup’fan page have been asked to share their "soupiest" stories. The Facebook page also has an interesting application, that allows users to create an app which lands their friend "in a soup."
About Knorr Cup-a-Soup
Knorr Cup-a-Soup with yummy, crunchy croutons and with 100% real vegetables! The product is available in 3 exciting flavours; Tomato Chatpata, Mast Masala & Mixed Vegetable.