Lux Body Sprays launches in India
13-06-2012 : Four fragrances launched.
One of the most loved beauty brands in India, Lux has a high brand equity and an 80-year legacy. It is also known for its superior fragrances from its personal wash portfolio. In the recent years, Lux has sought to offer a wider variety of fragrances and sensorials to consumers through its range of soaps and bodywashes.
Lux body sprays have been worked on and composed by the world’s best perfume experts. The best noses in the business ensured that the fragrances that were loved by consumers in pre-tests. Indian women appreciated the careful selection of right fragrance notes as much as they did the long-lasting performance of the deodorant. With its foray into female fragrance bodysprays, HUL is poised to further strengthen its leadership position in the Indian deodorant segment.
With this launch HUL stays true to credo of catering to varying consumer needs, allowing consumers to look good, feel good and get more of life!