Chennai welcomes pure pleasure
With the entry of its premium ice cream brand – Magnum, HUL aims to take consumers of Chennai on a remarkable journey of absolute indulgence.
Magnum is an icon of pure adult pleasure, the kind that is intense, enticing and truly irresistible. It is the only premium adult chocolate ice-cream on-a-stick created to inspire you to fully embrace your love of pure pleasure! Unilever’s biggest impulse ice-cream brand globally, Magnum not only dominates entire Europe but also is making giant waves across U.S., Asian countries like Thailand, Indonesia, Malaysia and Philippines. The global favorite is now all set to storm India and Chennai is its first destination.
The ultimate authority on Pleasure, Magnum is not just an ice-cream it is the source of meaningful, substantial and uncompromising pleasure experiences around the world. Made from the finest Belgian chocolate and velvety smooth ice-cream, each bar of Magnum is crafted skilfully from bean to bite to invoke a sophisticated sensuous sensation. True to its international personality, this luscious ice-cream gives the ‘pleasure seeker’ a taste that just lingers on.
A premium handheld ice-cream, Magnum will be available in three delicious flavours - Classic, Almond and Chocolate Truffle in Chennai from April onwards. The bars of pleasure, wrapped in the brand’s signature brown and golden packing will be available for Rs.75 each.
Bringing Pure Pleasure to India
Speaking on the launch, Geetu Verma, Director, Foods and Refreshments, Hindustan Unilever Ltd. said, “We are thrilled to bring Unilever’s biggest and most loved ice cream brand to India. We chose Chennai to be the first market for this launch due to its affluent consumer base which is open to new and different experiences. The brand is targeted towards young adults who are active ‘pleasure seekers’.
Magnum is pure pleasure from its first distinctive crack to the last bite. Our research shows that Chennai has a high population of these ‘pleasure seekers’. I’m also extremely happy to introduce Trisha as the ‘Pleasure Ambassador’. She perfectly embodies the brand.”
As the ‘Pleasure Ambassador’ for the brand - Trisha at the launch said, “I have been a fan of Magnum ice-cream since long. Every time I travel to Europe, I make it a point to savour the ice-cream. It is the best ice cream I have ever tasted and I have been waiting for the brand to come to India. It also gives me immense pleasure to join the likes of Eva Mendes, Eva Longoria, Liz Hurley, Benecio Del Toro as the Magnum Pleasure Ambassadors.”
Launched in 1989, Magnum was the first handheld ice cream targeted as a premium adult offering. Today, Magnum is one of the world’s leading ice cream brands, selling one billion units annually worldwide, and it is the biggest impulse brand of Unilever ice creams.