HUL brands top Brand Equity’s 2013 Most Trusted Brands Survey
Three HUL brands in Top 5 list of Brand Equity’s Most Trusted brands of 2013.
Hindustan Unilever Limited’s (HUL) brands have done the company proud yet again. In the 2013 Brand Equity survey of Most Trusted Brands, three HUL brands – Clinic Plus at No. 3, Lifebuoy at No. 4 and Lux at No. 5 - feature in the Top 5 list.
In the survey, HUL emerged as the company with the maximum number of brands in the Top 25. Seven HUL brands feature in the Top 25 list.
HUL’s water purifier brand Pureit has emerged as the most trusted brand in water purifiers in the survey. Another significant achievement has been that Dove has moved up by a remarkable 16 places to No 21 and Kissan has moved up from 141 to 64, making the brabd one of the highest gainers.
About the Brand Equity Survey
HUL brands have consistently featured and have dominated the list of India’s Most Trusted Brands. Conducted by Nielsen on behalf of Brand Equity, The Most Trusted Brands survey is among the largest of its kind in India with a design sample of 7,200 respondents across socio-economic classes, age, income and geography.