HUL wins two Gold’s at APAC Effie Awards

Hindustan Unilever won 2 Gold awards for Lifebuoy and Kissan.

Hindustan Unilever won 2 Golds at the 2014 APAC Effie Awards, which were held on 3 April 2014 in Singapore.

Lifebuoy won Gold for the ‘Help a Child Reach 5’ under the Good-works Brand category, while Kissan won Gold in the ‘Media Innovation’ category for the Kissanpur campaign.

The APAC Effie Awards is organised by Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group. 16 countries applied for awards this year.

The Asia Pacific Effie Gold, Silver, Bronze winners and Finalists will be included in the Effie Effectiveness Index, a global ranking which identifies and ranks the most effective companies and brands by analysing finalist and winner data from worldwide Effie competitions.

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