HUL shines at the DMA ECHO ASIA 2015 Awards

The DMA ECHO ASIA 2015 Awards recognise the world’s best response marketing campaigns — campaigns that have raised the bar in terms of strategy, creativity and results.

HUL won a Leader Certificate in the ‘Direct response’ category for the ‘Khushiyon Ki Doli’ campaign, a Gold Metal in the ‘Interactive - Creative use of Data’ category for the ‘Kan Khajura Tesan’ campaign, another Gold in the ‘Not-for-Profit’ category for the ‘Can Kids Influence Change in the World?’ campaign, two Silvers in the ‘Interactive - Creative use of Data’ and ‘Interactive - Remarketing & Retargeting’ categories respectively for the ‘Consumer 360’ campaign and a Bronze in the ‘Consumer Products’ category for the ‘Sunlight Living Challenge’ campaign.

HUL brands lead the way

Dove bagged a Gold Metal in the ‘Interactive - Remarketing & Retargeting category’ for the ‘How did Dove prove that it was more than just 1/4th moisturizing cream?’ campaign, a Silver in the ‘Product Manufacturing and Distribution’ category for the ‘How Dove repositioned itself’ campaign, two Bronzes in the ‘Consumer Products’ and ‘Interactive - Branded Video’ categories respectively for the ‘How Dove repositioned itself’ campaign and another Bronze in the ‘Interactive - Display Advertising & Rich Media’ category for the ‘Banner that rekindled 25K friendships’ campaign.

Tresemme won a Bronze Metal in the ‘Interactive - Branded Video’ category for the ‘Tresemme Red Carpet Hijack’ campaign.

Domex won a Silver and a Bronze in the ‘Interactive - Website & Microsites’ and ‘Consumer Products’ categories respectively for its ‘Toilet for Babli’ campaign.

Taj Mahal won a Bronze Metal in the ‘Interactive - Display Advertising & Rich Media’ category for the ‘Taj e-Sitar’ campaign.

Unilever won two Golds in the ‘Interactive – Search’ and ‘Product Manufacturing and Distribution’ categories respectively, for the ‘All Things Hair’ campaign and another Gold in the ‘Interactive – Gaming’ category for the ‘World of Paddle Pop’ campaign.

Unilever bagged the ‘Best of Show’ Award for Effectiveness – the ‘Diamond Award’, together with its agency, for the ‘All things hair’ campaign which was judged along with the best of the gold entries by the eminent Jury presidents over a discussion and vote. Unilever was conferred with the ‘Client of the Year’ Award based on the number of metals won.

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