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Lifebuoy partners with Shamitabh

Innovative brand integration to bring alive Lifebuoy’s brand promise

Lifebuoy invites you to “Kill the Kitanu” with Amitabh and Dhanush in Shamitabh!

​Shamitabh, an upcoming movie brings together the acting talent of the legend Amitabh Bachchan, Southern Superstar Dhanush and one of our most loved brands “Lifebuoy” in a never seen before partnership. The movie integration will see Lifebuoy bring alive its promise of ‘Tandarusti Ki Raksha’

Directed by critically acclaimed R Balki, Shamitabh releases on February 6th, 2015

Watch the Lifebuoy Shamitabh Promo here: https://www.youtube.com/watch?v=K5KhE1R9zTM

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