Unilever
Lifebuoy partners with Shamitabh
Innovative brand integration to bring alive Lifebuoy’s brand promise
Lifebuoy invites you to “Kill the Kitanu” with Amitabh and Dhanush in Shamitabh!
Shamitabh, an upcoming movie brings together the acting talent of the legend Amitabh Bachchan, Southern Superstar Dhanush and one of our most loved brands “Lifebuoy” in a never seen before partnership. The movie integration will see Lifebuoy bring alive its promise of ‘Tandarusti Ki Raksha’
Directed by critically acclaimed R Balki, Shamitabh releases on February 6th, 2015
Watch the Lifebuoy Shamitabh Promo here: https://www.youtube.com/watch?v=K5KhE1R9zTM