Surf Excel’s #RangAchheHain campaign bridges emotional distances

The new Surf excel brand campaign narrates a heart-warming story of an emotional bond created using Holi colours

A grandfather and his grandchild pointing Surf excel

Surf excel’s latest Holi campaign takes forward its unique 'Daag Achhe Hain' brand proposition and continues to use colours as a medium of ‘togetherness.’ This year, it shows how the colours of Holi can help bridge emotional distances and bring hearts closer, despite physical distancing.

#RangAchheHain shows a heart-warming gesture by an innocent boy who wishes to include his friend Rancho, an elderly neighbor, in the Holi celebrations. On realizing that Rancho cannot be included in the festivities like everyone else, he decides to have his own ingenious yet responsible celebration with Rancho. The TVC builds the emotional quotient as the boy says, “Mere haath nahi pahunchenge, isliye rang pahuncha diye." The ingenuity of the boy and his empathy towards Rancho brings alive the true spirit of Holi and demonstrates that physical distance should not deter emotional connections, a fact vividly showcased in the ad.

Commenting on the launch of the campaign, Prabha Narasimhan, Executive Director & VP – Home Care , South Asia, Hindustan Unilever Ltd, said, “Holi is one of the biggest and most loved festivals in our country and we have been able to create a strong emotional connect with our audiences through our Holi campaigns in the last two years. This year is a bit different as we are all still reeling from the effects of the pandemic, which has created both physical and emotional distances.

Addressing the emotional needs of the vulnerable segment of population, the ad shows how a young boy endeavours to include the elderly in the festive fervor through a simple yet creative way of making colours reach where hands cannot. It is a natural extension of our brand philosophy of ‘Daag achhe hain’, in which we have always shown children getting dirty while doing good deeds & demonstrating good values. We do hope that people are inspired to find their unique ways to connect with their families this festive season."

This Holi remember don’t forget to spread cheer around because ‘Jo dilon ko paas laaye, woh rang achhe hain’

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