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HUL, Google and MyGov India announce an AI for Agriculture Hackathon


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Brings together some of the country’s foremost experts and startups working on water conservation and agriculture

Hindustan Unilever Ltd. (HUL) and Google, in association with MyGov India, the Government of India’s citizen engagement program, today announced a hackathon with the aim to encourage and find innovative solutions for conserving freshwater usage, and to address water scarcity problems in India.

In collaboration with MyGov India, Ministry of Electronics and Information Technology (MeitY), this effort brings together India’s finest start-ups and experts who are participating in this Hackathon from 7-9 April 2021, in designing and deploying solutions for farmers.

The Hon'ble. Prime Minister Shri Narendra Modi’s vision of AI empowering agriculture underlines the use of technology in agriculture to improve farmers’ access to markets, inputs, data, advisory, credit and insurance.

With this as the starting point, HUL and Google are committed to exploring several thematic areas around water, and working together with social entrepreneurs, subject matter experts, and government bodies, bringing project management expertise combined with technology to address this issue at scale.

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