Our strategy
Who we are
A peek into our Strategy
FOCUS
FOCUS
Focus on maximising organisational growth through portfolio segmentation into Core, Future Core and Market Makers.
Core: Keeping the core contemporary and healthy, meeting evolving consumer needs
Future core: Upgrading consumers with our aspirational brands that are at the sweet spot of premiumisation
Market makers: Powering new segments and solving unmet consumer needs
EXCEL
EXCEL
Pivoting investments to five drivers of demand in the evolving operating context.
Unmissable brand superiority: Elevating brand experience by focusing on parameters that really matter to our consumers
Multi-year market making: Fuelling category creation in six segments of choice with proven market making model
Social-first demand generation: Embedding our brands into culture with data-driven insights and tech-enabled deployment models
Channels of the future: Investing in category captaincy in modern trade and e-commerce
Winning in Many Indias (WiMI 2.0): De-averaging the country by different agglomerations in top cities and villages
ACCELERATE
ACCELERATE
Continuing to deliver disruptive innovation and operational excellence, while stepping up technology and AI to drive more revenue, generate more savings and create resilience across our value chain.
Disruptive science and technology
Lean and agile supply chain
Digitised distributive trade
Net productivity
Sustainability
We are leveraging our proven models to focus our sustainability approach on four key priorities - Climate, Nature, Plastics, and Livelihoods. We believe that these are areas that need urgent action and where we can make maximum impact as one of the largest FMCG businesses.
Culture
With our values deeply embedded across the business, we have also called out four key behaviours that we believe will power our priorities:
- Care deeply
- Focus on what counts
- Stay three steps ahead
- Deliver with excellence
At HUL, unlocking a billion aspirations is more than a goal. It’s our way of contributing to India’s progress. We stand on the brink of a transformative chapter that bridges the firm foundation of our past with the limitless opportunities of the future, guiding us toward a purpose-driven journey of growth, innovation, and impact.