Our R&D teams work across skin, hair, and sun care, developing technologies that combine clinical efficacy with sensorial delight. For example, Nexxus New York brings proteomic precision to haircare with Trillion Protein Transfusion Technology, delivering peptide-grade proteins deep into the hair cortex to restore hair to its virgin strength in just one use.
In sun care, our hybrid sungel technologies, used across Lakmé, Pond’s, and Novology, combine advanced UV filters with skin-repairing actives, offering SPF 50, PA+++/++++ protection that is in vivo tested using ISO standards, while remaining ultra-light and non-greasy for Indian skin and climate.
Vaseline Cloud Soft Light Moisturiser redefines face care with breakthrough Ceramides and Hyaluron Fillers, delivering 100 hours of hydration in a feather-light, non-greasy formula engineered for Indian skin.
With Glow & Lovely Glass Glow, we’ve created a bright ultra-light gel crème using a fusion of 5% Hydraglycol, featherlight silicones, and smart optics, enriched with patented Niacinamide-GAP technology that penetrates five layers deep to reduce pigmentation and deliver a luminous, glass-like finish. These innovations are just a glimpse into the science we’re building, where every technology and formulation is designed to empower, protect, and elevate beauty for millions.
Personal Care
Our LUX brand stands for Empowering women to find strength and confidence in their beauty. Our Skin Cleansing products are the perfect union of fine fragrances – crafted by the world’s best perfumers – and skin-loving formulas. They make skin glow, leave a long-lasting scent, and delight the senses – turning bath time into a luxurious moment of self-care.
Since 1924, LUX has served women who cherish their beauty, offering not just high-quality beauty soaps and unmissable brand superiority but also a bold expression of femininity. Fragrance enhances a woman’s self-expression; it wraps her in an invisible cloak of confidence. Fine Fragrance has always been at the heart of LUX cleansing, bath and body products.
Lux continues to evolve. The brand launched the LUX Magical Orchid Shower gel in 2014 and relaunched it in 2024 with a never-before-seen 30-hour long-lasting fragrance claim. And that’s not all. A new neuroscience-based study also reveals that this fragrance can make users feel more confident. Our R&D teams have explored at length how to make a fragrance last longer on skin.
LUX Magical Orchid shower gel has been designed with the right formulation and a scent that contains highly substantive large fragrance molecules, which help with its ultra long-lasting performance. Find out more about LUX’s bestselling Magical Orchid shower gel.
Lifebuoy: 100% stronger skin protection, backed by science
Lifebuoy has evolved from a trusted germ-fighting soap to a powerful skin protector. Its new formula offers 100% stronger skin protection using Stratos technology, a patented innovation derived from nature. It offers superior efficacy against a wide range of germs, especially those that cause skin infections.
In a world where groceries, medicines, and even gold can be delivered in 15 minutes, why should laundry take any longer? HUL makes 15-minute laundry a reality through its latest launch of Surf excel Matic Express.
At the heart of this innovation is Pro-S™ Technology—a blend of fast-acting ingredients that activate the moment the wash cycle begins and tackles four consumer pain points of Malodour removal, Stain removal, Freshness and Fabric care.
Building on the success of our WIMI model in Tea, we’ve adopted a similar approach for Coffee—crafting regionally tailored blends that reflect the distinct taste and aroma preferences of consumers across India. To win in South India, where aroma is a key driver of preference, we used sensory science expertise coupled with proprietary technology which enabled us to significantly enhance the aroma and taste of our product and deliver Superior Bru Instant Coffee-a blend that is loved by consumers for its delectable taste, aroma and overall sensorial experience.
As consumers become more experimentative and their food choices evolve, taste is emerging as a powerful signal of relevance for food brands. Iconic food brands like Kissan are now reimagining how they show up in culture in line with everyday rituals and lived food behaviours.
