Evoke Freshness, in thought and attire.
Active Wheel 2-in-1 is a brand trusted by over 160 million Indian households, which offers deep clean and fragrant freshness at an affordable price.
Launched in the 1980s by Hindustan Unilever, Active Wheel has always valued the husband-wife relationship. It has been acknowledging the evolution of this relationship towards a more progressive outlook, given that today’s woman performs multiple responsibilities and is the anchor of the family.
At the same time, Active Wheel entirely understands the needs of this ever-evolving consumer and constantly innovates to deliver the best solution in the segment. A dominant player in the Mass Fabric Wash segment, Wheel is available in Powder and Detergent Bar format in retail stores across India.
Active Wheel comes packed with the power of real lemons and flowers. It removes visible dirt and kills invisible bacteria, and leaves behind a trail of floral freshness. Get a long-lasting fragrance of fresh flowers from your clothes with every wash and experience frizzy fresh, sparkling clean and floral essence in every fibre of your clothes.
Key Facts:
•Active Wheel was launched in 1988 and became the market leader in the segment in 2000 and is currently used by close to 200 million households across South Asia.
•Active Wheel is ranked #5 in the Most Trusted Brands in the Fabric Care Category as per ET Brand Equity 2016.
•Active Wheel is the market leader in Bangladesh, Nepal & Sri Lanka (as Sunlight).
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