Domex Toilet Academy - Improving sanitation practices in India

Approximately 792 million Indians live without improved sanitation, of which, some 597 million people continue to defecate in the open .These statistics clearly show that sanitation conditions in India need improvement. In 2013, Domex, the leading toilet cleaner brand of Hindustan Unilever Limited (HUL), announced the launch of Domex Toilet Academy (DTA) to mark the occasion of World Toilet Day (celebrated on 19th November every year).


Through the DTA, toilets are made accessible and affordable, while promoting the benefits of clean toilets and good hygiene. The objective of the programme is to reduce the incidence of open defecation and improve proper sanitation thereby promoting preventive healthcare.

DTA programme trains local micro-entrepreneurs who help execute the project in their local communities by supplying and building toilets. In this way, the DTA programme aims to create a positive impact on the health and well-being of the community whilst stimulating the local economy.

The Academy provides business skills and training to local entrepreneurs and masons to supply toilets to their local communities thus providing jobs while at the same time promoting the importance of safe and hygienic sanitation practices in local communities.


Five DTAs are currently operating in Maharashtra, Odisha and Madhya Pradesh. Since 2014, the programme has reached out to over 15,000 people by building over 3,000 toilets in villages across Odisha, Maharashtra and activities have expanded to Madhya Pradesh, Uttar Pradesh and Bihar. The programme has also trained more than 100 local entrepreneurs to sell and maintain toilets so far.

11who And Unicef (2014), "Progress On Drinking Water And Sanitation: Update 2014", World Health Organization And United Nations Children's Fund, Switzerland. Refer To Progress On Drinking Water And Sanitation 2014.
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