Project Prabhat - Developing local communities
With a firm belief in being at the forefront of creating a positive change, launched in December 2013, Project Prabhat focuses on engaging with and contributing to the rural communities around Hindustan Unilever Limited’s key sites, such as factories, branches and depots. As HUL’s Unilever Sustainable Living Plan (USLP) linked programme, this project aims to create sustainable communities in line with India’s development agenda and the global Sustainable Development Goals (SDG).
We have been making conscious efforts in catering to the needs of the local communities, at the grassroot level through targeted pillars of enhancing livelihoods, water conservation, waste management, and health and well-being awareness.
Enhancing employability skills and income generation among rural communities, Prabhat Livelihood centres have been instrumental in bringing about a positive change. Skilling and nurturing entrepreneurial mindset to improve the income of women and youth through vocational training, we have collaborated with multiple NGOs such as LabourNet, Development Alternatives, Yusuf Meherally Centre, and Mann Deshi Foundation. These partnerships range from beauty & hair care, tailoring, retail sales, electricals, etc. to offer training across 19 locations. These Livelihood Centres have provided enrolment to 75754 people, has certified 65970 people, and created jobs for over 41841 people across the country.
In 2019, Prabhat launched a first-of-its kind centre in Kolkata wherein Persons with Disability (PwDs) would be trained to become e-commerce professionals. By linking artisans to the digital world of e-commerce through our trained Prabhat beneficiaries, the centre in Kolkata helps enhance livelihoods. Another milestone was set in the Chhindwara Livelihood Centre, where Project Prabhat promotes community collectives and value chain interventions to enhance employability and income of local communities, especially women.
To encourage sustainable waste management, Prabhat is enabling waste segregation at the household level and creating community biogas plants for powering streetlights in Haridwar.
Working with the farmers around HUL factories, Project Prabhat helps manage the demand and supply of water that gets used in agricultural practices. Mapping the community water resources, in order to provide innovative water conservation techniques, this programme helps collectively build robust water structures. Thus, along with the governance of water at the village level, farmers also receive improved access, across cropping seasons.
Health & Well-being
Over 4000 HUL factory employees from 25 factories have volunteered as ‘Swachhata Doots’ for our mobile-led rural communication program. These are agents of change help build awareness through two-minute audio stories about hygiene and advocate healthy living in communities. Through our HUL volunteers, we have been able to reach 21 million people and drive home the importance of clean and hygienic habits across a lot of schools, anganwadis and mohallas.
Project Prabhat also aligns with the National Nutrition Mission through our newly launched ‘Poshan Saathis’ programme, where young girls and women reach out to people around the HUL factories, demystifying nutrition for women, especially to those, that are pregnant and lactating.
At HUL, we have consistently been working towards providing innovative solutions. Unplastic Initiative is one such example. Launched in Hari Ashray Colony (Haridwar), the plastic waste collected will be fed into a first-of-its-kind Rebot Plastic Compression Machine created by Wild West Innovations.
While the users get rewarded with Paytm coupons, the compressed plastic gets sent for recycling to authorised recyclers, including multilayer plastic (MLP). Waste segregation at household levels has successfully helped in creating a community Bio-gas plant for powering the streetlights in Haridwar.
This waste will further be utilised in the production of t-shirts, scarves, furniture, and even as a raw material for building roads. We look forward to making this a large-scale initiative, that helps address the challenge of plastic waste in our country.
- Project Prabhat is live in 26 locations across the country, having directly benefited over 4.5 million people across 12 states and 2 union territories in India through partnerships with over 20 NGOs.
- More than 5,000 HUL employee volunteers have participated in the volunteering activities under Project Prabhat in the last seven years.