Start A Little Good

Start a little good cover image

In order to make a real difference, we need every Indian to take action.

With this objective in mind, we launched the ‘Start a little good’ campaign in 2018, urging people to take small actions that can make a big difference.

Aiming at highlighting some of the most burning issues that our country faces, the #StartALittleGood initiative draws attention to the issues of water, plastic waste, and hygiene habits in our country.


The campaign has reached out to around 149 million households by end of December 2019.