We continued to strengthen our market leadership by significantly investing in making our brands unmissably superior, through impactful relaunches tailored to evolving consumer needs. We strategically ventured into new demand spaces and price tiers with new brand launches and brand extensions, capturing future growth opportunities.
Using recycled plastic to create new packaging sounds like a simple solution to plastic waste, but it’s not as straightforward as it might seem. We asked two of our packaging experts to explain what’s involved in scaling up its use across our brands.
