Our iconic brands
Fabric Wash
Performance highlights and strategy
We continued to strengthen our market leadership by significantly investing in making our brands unmissably superior, through impactful relaunches tailored to evolving consumer needs. We strategically ventured into new demand spaces and price tiers with new brand launches and brand extensions, capturing future growth opportunities.
Latest Home Care News
The challenges of using recycled plastic and how we’re responding
Using recycled plastic to create new packaging sounds like a simple solution to plastic waste, but it’s not as straightforward as it might seem. We asked two of our packaging experts to explain what’s involved in scaling up its use across our brands.
Sunlight: 130 years of keeping life bright
For over a century, Sunlight has been more than a detergent brand. It has been part of celebrations, traditions, and the rhythm of daily life in Bengal. By protecting colours and amplifying brightness, Sunlight has carried cultural meaning through generations. Its latest Pujo...
Redefining dishwashing with RhamnoTech™
With the new Vim ProClean powered by RhamnoTech™, dishwashing is no longer a chore; it’s a refreshing, sensory experience that feels almost magical.
Doing laundry in 15 minutes takes science. Here’s why
We’ve just launched our biggest laundry detergent innovation for India, Surf excel Matic Express – designed for the increasing number of consumers who are choosing to do quick washes. But what are the technical challenges with short cycles? We ask our R&D expert Rajat Arora to...
Revolutionising Home Care with ‘Probiotics’
Probiotics are changing the way we clean. With innovations like Vim UltraPro Floor Cleaner, we’re delivering effective, long-lasting cleaning powered by nature’s own smart bacteria. These formulations go beyond surface shine—they offer deeper, longer cleaning.