Love & Care
Love & Care, the expert care wash for fashionwear, is carefully formulated to be super-gentle on fabrics that deserve extra-special care. Every fine thread, zari and embroidery is cared for with tender love so that these fabrics always look their gorgeous best.
Coming from the house of Hindustan Unilever, Love & Care is built upon years of expertise in premium detergent solutions and fabric care. It has been conceptualised in collaboration with more than 600 fashionistas, fashion designers, textile experts, trend forecasters and fashion retailers, keeping in mind the variety of delicate and exquisite fabrics in a stylish millennial’s wardrobe.
It is available in three variants:
Love & Care Shining Silks:
A pH Balance Formula that gently washes silks and maintains their shine.
Love & Care Fine Cottons:
Its Pro-Fibre Care Technology prevents pilling of fibres and keeps cottons vibrant.
Love & Care Soft Woollens:
A pH neutral solution that’s gentle on woollens and keeps them soft.
Love & Care launched in India in August 2019. It is currently available on leading e-commerce platforms, modern trade outlets and departmental stores.